3 Quick Tips for Planning for a Patient Education Seminar

Across the country, medical device companies and pharmaceutical businesses hope to help the medical community educate and serve patients. They understand that educated patients become delighted buyers.

Patient education seminars help create educated patients for medical professionals – doctors and the like – while informing the public about their options they may not have heard about in the latest TV commercial.

Empowerment and education are powerful things in today’s world.

As a solution provider to this medical community, helping a provider put on a top-notch patient education seminar can help position you as the go-to expert for solutions and education.

From planning to execution to follow-up, here are 3 quick tips to help you plan educational seminars for your health professional clients.

Think Multi-Platform

Whether it’s social media or printed postcards, getting your message to the masses should include more than one channel.

Put tools like a call center, social media promotion, on-demand printing, mailing and even texting to work for you. These tools can help build the attendee list as well as follow up with them after, in order to offer them appointments with the doctor or office behind the seminar.

Bonus tip: Be sure to have a thorough understanding of compliance with HIPAA and patient perception and sensitivity concerns.

Stay Organized

For many of us, there’s no better feeling than checking off to-do list items. The same holds true when planning a professional event. When planning a patient education seminar, start at least 3 months out (more if possible) and make a list of tasks you’ll need to accomplish, complete with dates.

For instance, 3 months before the event, build a list of potential attendees, decide on a location and lock it in, and find a food provider. Two weeks before the event be sure to do a final walk-through of the venue to ensure all is ready, including the technology you’ve asked for ahead of time.

Plan for Follow Up

Hosting a great event is just the beginning. Once those potential patients have left the luncheon, they’re apt to be inundated with all kinds of messages to distract them from your doctor’s great information.

Plan to help your partner follow up with emails, texts or phone calls. Encourage the attendees to set up an appointment with the hosting office to further explore their options.

What’s Next?

If you are planning a Patient Event Seminar, EPI has the tools for success! Our team of professionals have years of experience working with the healthcare industry which will help take your event to the next level. We’ve thought of all the details, so you don’t have to!​ Download our Patient Education Seminar Event Template for free at the button below!