Posts by Administrator
Variable Data Printing 101
What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…
Read MoreWhy AIB Inspections Matter to the Food Industry
The warehousing and fulfillment of packaged food products requires some extra attention to detail. In order to maintain food safety and quality, it’s important manufacturers are adhering to best practices in the industry. One way to ensure your partner is committed to successfully handling your food products is through AIB inspections. AIB Inspections AIB International…
Read MoreSix ways to sell more online without spending a fortune on advertising, part 2
In our recent blog post, “Six ways to sell more online without spending a fortune on advertising,” part 1, we offered the following suggestions with additional details under each recommendation: Start with the end in mind – Customer service! Build your audience and convert visitors into contacts Convert contacts into loyal customers – Delight In…
Read MoreSix ways to sell more online without spending a fortune on advertising, part 1
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, in part one of…
Read MoreEnsure Marketing Compliance with RetailEdge
The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location. Store profiling allows companies to provide unique kits to every location based on their marketing…
Read MoreWhat is a comprehensive promotion management solution?
For more than 35 years, the team here at EPI Marketing Services has offered a comprehensive promotion management solution designed to offer you consultative support every step of the way from ideation all the way through 1099 distribution. Whether you’re doing a one-off promotion or you’re managing more than 100 promotions at one time, our…
Read MoreWhat is Web Press Printing?
When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing. Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions and user manuals.…
Read MoreBundling or Kitting and eCommerce
Buyers today expect flexibility and customization when it comes to shopping online. From Etsy to Amazon to BarkBox, eCommerce has evolved to meet the needs of consumers, spoiling us and setting expectations for custom experiences. How can eCommerce sellers meet modern buyer expectations? Bundling or product kitting (used interchangeably here) helps sellers customize a buyer’s…
Read MoreBuilding a Brand Through eCommerce, part 2
In part one of this two part blog about building a brand through eCommerce, we acknowledged this takes time and tenacity and may even feel outside our comfort zone, at times. Our first three reasons for considering an eCommerce store to help you build your brand included: Brand awareness An eCommerce store full of branded items…
Read MoreBuilding a Brand Through eCommerce, part 1
Building a brand can take time. It also takes a certain tenacity. And at times, it takes a creativity that can feel a bit outside of our comfort zone. For many businesses, an online store with branded merchandise may feel like a waste. “We’re a widget company, not a clothing or sticker company.” We’ve heard…
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