Variable Data Printing 101

What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…

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Why AIB Inspections Matter to the Food Industry

The warehousing and fulfillment of packaged food products requires some extra attention to detail. In order to maintain food safety and quality, it’s important manufacturers are adhering to best practices in the industry. One way to ensure your partner is committed to successfully handling your food products is through AIB inspections. AIB Inspections AIB International…

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Ensure Marketing Compliance with RetailEdge

The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location. Store profiling allows companies to provide unique kits to every location based on their marketing…

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What is a comprehensive promotion management solution?

For more than 35 years, the team here at EPI Marketing Services has offered a comprehensive promotion management solution designed to offer you consultative support every step of the way from ideation all the way through 1099 distribution. Whether you’re doing a one-off promotion or you’re managing more than 100 promotions at one time, our…

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What is Web Press Printing?

When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing.  Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions and user manuals.…

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Bundling or Kitting and eCommerce

kitting bundling for ecommerce featured

Buyers today expect flexibility and customization when it comes to shopping online. From Etsy to Amazon to BarkBox, eCommerce has evolved to meet the needs of consumers, spoiling us and setting expectations for custom experiences. How can eCommerce sellers meet modern buyer expectations? Bundling or product kitting (used interchangeably here) helps sellers customize a buyer’s…

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Building a Brand Through eCommerce, part 2

In part one of this two part blog about building a brand through eCommerce, we acknowledged this takes time and tenacity and may even feel outside our comfort zone, at times. Our first three reasons for considering an eCommerce store to help you build your brand included: Brand awareness An eCommerce store full of branded items…

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Building a Brand Through eCommerce, part 1

Building a brand can take time. It also takes a certain tenacity. And at times, it takes a creativity that can feel a bit outside of our comfort zone. For many businesses, an online store with branded merchandise may feel like a waste. “We’re a widget company, not a clothing or sticker company.” We’ve heard…

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