Building a Brand Through eCommerce, part 2
In part one of this two part blog about building a brand through eCommerce, we acknowledged this takes time and tenacity and may even feel outside our comfort zone, at times.
Our first three reasons for considering an eCommerce store to help you build your brand included:
Brand awareness
An eCommerce store full of branded items can help with brand awareness. And, if done right, an eCommerce site can help with search rankings and even shareability.
Buzz
An online store with interesting items – the latest fashions or hot items – can help create a buzz about your brand. The kind of buzz your store could create just might help with things like brand awareness, through a natural buzz.
Brand affinity
When you offer the right items in your online brand store, you help create an affinity for your brand.
In addition to the reasons mentioned above, we offer the following additional reasons to keep in mind when considering the benefits of an eCommerce store.
Branded apparel
Offering branded apparel to your clients, employees and fans helps spread the word about your company. Sure, we can’t all be Nike with the swoosh on every sports broadcast,but branded apparel done well in conjunction with a happy network can bring your brand into the light.
Not only do people wear branded apparel in public, but we take photos and post them in social media. This can help increase your reach just a little bit more!
Brand ambassadors
Taking good care of your fans – happy employees and satisfied customers – can create brand ambassadors. Word of mouth is the most powerful manner of getting new customers. We trust referrals more than any other form of communication.
When you empower those happy folks to talk about you, whether it’s through branded apparel or great success stories, you help create a powerful referral network.
Add icing to the cake with a great eCommerce store where those fans can buy stuff, mix in an occasional discount or free gift, and you create an army of ambassadors ready to introduce your brand to their world.
Be like Kellogg’s
From vintage offerings to the cereal we grew up with, Kellogg’s does it right. Their online store offerings all kinds of unique items like your photo on a cereal box to fun gifts you can give fans of nostalgia.
The company even offers cookbooks based on its own products, further driving customer satisfaction and brand affinity.
While we can’t all be as gifted as Kellogg’s, we can all take note of how they continue to build their brand through this eCommerce store.
When you’re ready to talk to someone about how you can set up your own eCommerce store and build your brand, we’re here to offer a solution.
