Does a Website Redesign Really Matter?

Content marketing. User experience. Dynamic content. Inbound marketing. Responsive design. It’s a bit overwhelming for many business owners. With so many marketing agencies and marketing professionals touting website design, does a re-launch really matter?

Not usually.

However, when a company makes a shift in strategy and focuses on solving for the client, it does tend to matter more.

At EPI our focus is on:

Dynamic Content

Once upon a time, businesses could take 6 months to build and launch a website. Redesigns took at least as long. This led to static websites.

Many websites became online brochures, never changing. Not so anymore.

With EPI’s website, our focus is on testing what works, scrapping what doesn’t work and refreshing design and content continuously.

Solutions

When someone asks what EPI does, it was easy to say “printing, fulfillment and packaging.” It’s what we’d always done.

However, over the years we’ve grown and developed terrific technology solutions that we in turn offer our client partners. Each of these offerings became another “oh and we…” statements. Our old website reflected that evolution.

Now, we offer solutions. From MarketingEdge to VMIEdge to Patient Education Services, what we do is packaged in how we solve pain points for our partners.

So if you’re an Amazon seller looking to diversify how you fulfill orders, eCommEdge just might help you cut costs and increase efficiencies through fulfillment and technology improvements.

Helpful Marketing

EPI has dabbled in content before. Blog articles were sporadic but helpful. Company focused content came in the form of standard press releases. We even created some great videos focused on business development for specific prospects.

Results were mixed. Without a strategic plan and focused effort in place, content and helpful marketing tends to move in fits and starts.

With our new website, we have video resources, a new learning center and a newsroom blog. Our goal is to provide the world with helpful information.

The future looks bright with multimedia offerings (video, audio, social) and cross-platform content (digital, print, events). We’re excited to start this new direction with the website.

If you have questions you’d like answered, let us know.

And keep coming back for helpful, dynamic content on the strategic marketing services we can offer your business.