Why a Call Center Works for Patient Education Seminars in the Digital Age

Is it really necessary to have a call center for patient education seminars to be successful in the digital age?

Facebook messenger. Twitter direct messages. SMS/texting. Email. The digital age has brought us amazing ways to connect with other humans.

Automation tools like Salesforce, HubSpot, MailChimp, chatbots and more have helped communicators set up campaigns and let them run, focusing on other tasks before them.

In the Age of AI, Human Interaction Makes a Difference

In the age of Siri and Alexa however, there’s still something very powerful about real human interaction. It’s why in-person events like patient education seminars still work. Even with online videos, getting together in person to work together and go hands-on with devices and material makes a difference.

Patients registering for your educational seminar can certainly use online forms and text messaging. Convenience wins almost every time. However, so does human interaction when we have questions on complicated scenarios like pharmaceuticals and medical devices.

We don’t want our questions to go unanswered, or answered by a social media bot.

A Truly Domestic, Professional Call Center for Patient Education Seminars

A well-trained staff of domestic call center specialists who understand what the patient needs turns an intimidating process into a welcoming experience that your business and your doctor partners can be proud of each time.

Forbes published an article exploring the question of whether call centers will still exist in 20 years. Interestingly, the author points to a likely scenario where they will continue to evolve. They may not die out completely since we humans still want connection, but they may not continue to grow as they did in the 1980s and 90s.

So a call center for patient education seminars may look different in the years to come – can you imagine video calls as the norm? – but they will likely continue to serve a purpose.

In fact, in our experience at EPI Marketing Services, for the patient events we facilitate, a domestic, high-touch and professional call center helps make the experience more high-tier and memorable for our partners and their patients.

Of course, this doesn’t mean that registration and questions can only be run through a call center. SMS messages, social media and website registration is all still important. It just means that you may want to consider a call center for your patient education seminar if you want to truly set your brand apart.

Phones photo by Pavan Trikutam on Unsplash