Corporate Fun Made Possible with MarketingEdge
Our corporate team has put focus on bringing some additional fun to our workplace this summer! From an ice breaker, to a corn hole tournament and a company-wide baseball game complete with bounce house and caricatures.
These events can be a hassle to plan. Our corporate fun team not only has the task of planning an activity, but also marketing the activity, arranging schedules and handling all the logistics. They utilize our own MarketingEdge solution to make the process easy with direct email and mail campaigns, personalized URLs and tracking software.
Events
For our ice breaker event, the team marketed through an email campaign that included a personalized URL asking each team member to RSVP for attendance and share a unique fact about themselves. They organized all of the facts and arranged teams based on RSVPs. Each team then matched the responses, which ranged from someone appearing on a reality show to another person having lived in the jungle to our various co-workers. The team with the most accurate matching won. It was a fun afternoon that paired employees from many different departments and taught us a lot about our team – for example, we now know we could rock a softball tournament!
Our corn hole tournament was an all-day affair. With a similar direct email campaign and personalized URL, our Corporate Fun Team organized teams to participate throughout the day building to a final four match in the afternoon with hot dogs, burgers and cookies. This one really brought out our teams competitive nature!
Finally, we used MarketingEdge to organize a companywide event. Emails went out to all employees inviting them to a local Battle Creek Bombers baseball game. The invite directed everyone to a personalized URL where they could RSVP for themselves and family members, sharing their t-shirt size and giving the option to have young children run the bases!
How MarketingEdge Made a Difference
With MarketingEdge our Corporate Fun Team was able to craft fun art to use as both email invitations and printed collateral of fliers or direct mail reminders. The personalized URL made it easy to gather data on attendance and additional information. The solution also offered simple reporting for attendance, giving them the numbers they needed quickly and easily.
Beyond Corporate Fun
While managing these events has been made a lot easier with the utilization of MarketingEdge, the solution is also capable of event planning on a much grander scale. Imagine the ways your own team could utilize it. With MarketingEdge we help companies manage complete marketing campaigns, events and more through direct mail, email marketing and call center capabilities. To learn more about the ways MarketingEdge could benefit your company, check out our video here.
