Custom Countertop Display for an Up & Coming National Brand: A Case Study

Tossits, a new brand offering disposable, sealable trash bags convenient for use in cars recently came to EPI seeking a custom POS (point of sale) solution. Their product comes in a set of seven disposable trash bags designed to store easily over the back of a car seat. They needed a custom countertop POS display for their national launch. Soon to be offered at gas stations, automotive supply and convenience stores across the country, take a sneak peek at their new display below.

The Challenge

Tossits needed an impactful and cost-effective way to merchandise their product. While Tossits had an excellent brand and some initial creative assets, they needed a turnkey creative design, structural design and production partner to support their rapid product launch. The display had to draw consumers’ attention, educate them on the value of the product, entice them to try the product, and make the product easily manageable for store employees who would ultimately be responsible for display set-up.

The Solution

EPI’s POS design engineer and creative team came up with the perfect solution. The durable, lightweight design of the display draws the eye, gives an easy-to-grasp overview of the life of the product so consumers can understand the value at a glance and houses a full case of 30 individual bag sets.

The Benefits

Not only did Tossits get a high-impact, cost effective solution to their POS needs in a matter of days, they got the added benefit of having all their bases covered by a single turnkey solution provider– creative design, structural design, production, kitting and fulfillment all under a single roof.

Learn more about the brand you’ll soon be seeing everywhere, visit www.tossits.com.