How Custom Greeting Cards Can Impact Your Business Culture

According to Forbes Magazine, culture in business continues to become more important every year. Competition for talent, technology and other reasons have put culture at the top of the list for many business leaders. But can custom greeting cards impact culture?

First, let’s look at some of the benefits to having a strong, unified company culture at work.

Shared Identity. When a company’s values align with the values of employees, magic seems to happen. You see, culture contributes to the identify and values of your company.

For instance, if your business prioritizes setting and meeting goals, your individual team member will more likely set and meet their own goals. It’s a good way to set and maintain the direction of your employees, and without it, it’s hard to keep your company’s values coherent.

Talent Retention. A strong company culture attracts and retains better talent. As you know, retention means lower HR costs.

When people feel like they belong to an organization, they’re more likely to stick around for the long term. That means lower turnover, fewer new hires to deal with, and better chemistry among your team.

Brand Reputation. Corporate culture also adds to your brand identity and reputation. If you treat your employees well and have a supportive, friendly corporate culture, your customers will see you as a friendly, generous brand. Depending on your ideal customer profile (or buyer persona), this could mean huge wins for sales and customer loyalty.

How do custom greeting cards impact culture?

It doesn’t take much to make someone feel known and appreciated. Sometimes a simply thank you can do the job.

A simple card can also say a lot to the recipient. Custom greeting cards that let an employee know that you appreciate them can go a long way toward fostering a healthy, gratitude-filled culture.

It doesn’t have to be extravagant, and simple is best. But letting those around you know that they’re valued will impact them, creating a stronger culture and may even increase productivity.

If you’re interested in custom greeting cards, set up a consultation with our team and let’s see if we can impact your business culture!