Planning Direct Marketing in Detroit? Consider These Factors
If you’re planning a direct marketing campaign in the Detroit area, your choice of print partner is critical. You’ve probably already thought about the way you want the collateral to look, roughly how much you want to spend, and the time frame for sending it out. While these are all important, there are some additional factors to consider as well.
Direct Marketing Capabilities
Print organizations with additional services will be able to offer a unified solution to simplify your complex marketing efforts. Additional services may include design assistance, packaging, variable data printing and more.
A great example of a unified solution is including a personalized letter with your collateral that offers a specific coupon based on the closest store location. A full-service company will help you design the letter in all its variations, print each one and pair it with the appropriate collateral prior to mailing.
Mailing expertise
A marketing partner with true mailing expertise will be able to offer insight on design to minimize the cost of postage and freight. Mailing expertise is particularly important because the difference of a few ounces can be $1.25 per mailing. It may sound small, but when you’re sending 10,000 pieces out, it becomes the difference of $12,500. Help your budget – keep mailing expertise in mind!
Quality Assurances
Quality is crucial to making your campaign successful. The right company will have systems in place to ensure the right collateral gets paired with the right personalized letter and the right mailing label attached to the packaging. Ask your partner – what quality assurances are in place? You should be able to tour their facility and watch them take effect in real time.
Location & Availability
Direct marketing campaigns are no small feat. They take a significant investment of time and resources. Due to this, you need to feel confident in your partner’s availability. Working with a local company means you’ll have access for site tours, quick responses from your account rep and immediate availability for immediate conversations.
End-to-End Vision
Looking at the big picture is key to success. A true full-service partner will start by understanding the project goals and overall marketing objectives. Next, they will offer a solution that looks at every aspect of your campaign. Their proposal should address everything from design and packaging, to list management and fulfillment.
Consider EPI Marketing Services Livonia for Your Detroit Direct Marketing Needs
Our Livonia team has a broad array of capabilities and can help fulfill any of your digital, POD, web, large format, grand format, and flexographic printing needs. We regularly work with clients to help them design cutting edge direct marketing campaigns to maximize their ROI.
We know you don’t have extra time to source multiple vendors and neither do we! We ensure an effective and timely solution by keeping our manufacturing within our own facility and company.
We’re local to Detroit and are happy to host you and your team. Touring our facility will allow you see our quality assurance systems in action, and give you peace of mind. You’ll be proud to have your work performed in a beautiful and well-maintained EPI Marketing Services facility.
Our dedicated account managers are local to you and available 24/7 via cell phone, ensuring your questions never go unanswered.
Confident you know what to look for? Hit the button below to get in touch with our Livonia team!
Photo by Bench Accounting on Unsplash
