Ensure Marketing Compliance with RetailEdge

The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. This was also detailed in our previous blog post titled: “What is Store Profiling?” The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location.

Store profiling allows companies to provide unique kits to every location based on their marketing needs. Providing individualized kits also offers benefits including less waste, lower material costs, and lower freight costs. This allows EPI Marketing Services to help companies simplify their marketing supply chain by providing each location with the exact materials they need.

When it comes to ensuring marketing compliance, especially across large organizations (and often ones that are geographically distributed) it’s not only important to provide the correct marketing materials – instructions and resources for on-site staff are also critical. Marketing compliance means ensuring that your organization’s marketing, advertising, and sales content follows the rules and regulations set by government agencies. Whether it’s your overall marketing strategy, regulatory laws and compliance, or you want to be certain that each of your locations follows a specific marketing calendar, it is paramount the human resources (your staff and employees, that is) have a clear picture of what they are required to execute.

Our Solution

At the core of EPI’s distributed marketing solution, RetailEdge, is a store profiling database that allows companies to provide each one of their locations with a custom marketing kit unique to their needs. How does this help with compliance? EPI offers installation, planogram development, and call center services. Because we develop such granular and specific store profiles, we can provide detailed planograms with clear signage instructions. Should questions arise, the highly trained customer service representatives in our call center are able to provide expert guidance.

We also proactively track packages to ensure signage arrives in the right store and at the right time. Once we release a shipment, if we see a delay in the mailing process, we’ll perform a print on demand job and overnight a package. We will make every effort to ensure a seamless process for our clients, their store locations, and their employees – all working together to perfectly execute on the overall marketing vision.

With RetailEdge marketing teams design signage, choose store criteria, and set a time frame for the signage to hang in the store. Our system automates the process of calculating the exact quantity of materials needed, sourcing the proper materials, and establishing timelines. And our clients can count on us when marketing or regulatory compliance is a concern. EPI Marketing Services is here to provide guidance throughout the process. We make it simple so that our clients can spend their time focusing on their core business.  

We look forward to working with you on any of your marketing service needs. 

Learn more about the benefits of utilizing RetailEdge by clicking here. Or contact us today at: 800.562.9733.