GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 2

In part one of our two-part post, “GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty,” we discussed GM’s recently announced digital, pre owned vehicle sales platform, CarBravo. 

The US based automaker announced the platform earlier this year with plans to launch this spring. The goal is for GM to partner with its more than 3,800 dealerships across the US to provide buyers access to a significantly broader inventory of pre-owned vehicles. 

By partnering with their network of more than 3,800 dealers, GM is also able to provide updated IT systems that might otherwise be too costly for smaller, local dealerships. The hope is that the platform will also help mitigate local market inefficiencies that contribute to the rising costs of previously owned vehicles.

The platform was developed because close to 70% of all vehicles sold on the market today are pre-owned, according to, GM executive vice president and president of GM North America, Steve Carlisle. The growth of the used vehicle market is not slowing down and is also less likely to be impacted by market fluctuations than new vehicle sales. 

Down the line there is also potential for GM to utilize CarBravo to sell its new vehicles. GM acknowledges this is a way to create additional business opportunities for all of its participating dealers, while also building brand loyalty. In addition to increasing OnStar subscriptions/enrollments, GM anticipates the sales will also bring more service-related business to its dealers, a critical factor for the bottom line of any dealership’s service department. 

As  a car dealer you recognize that brand loyalty, plus a positive customer experience, leads to affinity and a trusting, long term relationship. At EPI we work with dealerships looking for ways to increase service-customer attraction and retention through our DealersEdge solution. Our industry-leading, comprehensive solution offers a multitude of ways to attract vehicle buyers to your service department.

Together we create customized premium and offer packages that break through the advertising noise and encourage buyers to schedule their first service visit within 90 days of their purchase.

At EPI we will manage your service-customer attraction and retention programs with the standard of care you would deliver yourself. This provides the assurance you need to allow your business to focus its time, talent, and resources on the functions that drive your unique differentiation and value as a dealership and service provider.

Schedule your free consultation today to discover how EPI’s DealersEdge solution can help you take your service-customer attraction and retention programs to the Next Level!

Or call us today at: 800.562.9733.