Ideas to kick-start your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective, they should be well planned and expertly executed. With such a broad spectrum of choices, how do you choose the right type of promotion to meet your needs and the needs of your intended audience?
Once you’ve made the decision to run a promotion, it’s important to recognize and understand the variety of options available. In our next blog post (8 Ways to Run a Promotion) we will explore the various options for running a successful promotion, including eight different types of such programs. We will highlight some of their key features and benefits.
EPI Marketing Services has been running promotions for globally recognized brands for more than 35 years. Whatever option works best for you, your clients, and your audience, we will create and execute exciting and effective promotions. We offer cost estimating, rule development, data entry, winner selection, secure prize storage and fulfillment. Our range of in-house capabilities also includes premium US-based call center services with highly trained and knowledgeable staff. Our staff becomes an extension of your organization, deeply familiar with your products, culture, and organization, and capable of managing the most critical consumer interactions. We look forward to working with you on your next promotion or on any of your marketing service needs.
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