Increased Customer Loyalty & Other Promotion Benefits

If you’ve been looking for opportunities to build an engaging relationship with your audience, promotions may be the solution you’re looking for. While promotions can mean sweepstakes or contests, we’re also talking about loyalty programs, instant win games, self-liquidating offers, premiums, rebates, money back guarantees, sampling programs and more. Whatever promotion you’re interested in offering, it could reap several significant benefits for you. Read on to learn more.

Increased Loyalty

Promotions encourage customers to return your business. They drive excitement with existing customers and will help to increase customer loyalty.

Increased Brand Awareness

For those who aren’t already keen on your brand, promotions can create awareness by drawing their attention in. This works especially well when part of the promotion involves social media sharing. Promotions help you to stay relevant and stand out from competitors.

Quick Decision Making

If you have prospects out there who have been weighing the decision to try your brand, a promotion may be just the thing needed to help them take the plunge. Because promotions only happen for a set amount of time, you’ll find they help audiences make their decisions quickly.

Added Benefit for Consumers

This one feels a little obvious, but your promotion offers a bonus for consumers – a little something extra they’ll be excited to share with others, further spreading the word of your brand.

Renewed Focus on Marketing

Promotions are a great time to get creative with your marketing strategies. Try out new messaging, imagery, and more. As an added bonus, the specified time frame is great for measuring the success of strategies and tools through analytics.

Fresh Data

When promotions draw in new prospects, they also provide you with fresh contact information for marketing campaigns!

Whatever benefit you’re most interested in, achieve your goals by partnering with an experienced promotion manager who can help you navigate every step of the way. EPI Marketing Services helps businesses manage their promotions through our program PromoEdge. Consult with experts to determine rules, terms and conditions, leave the administration side in trusted hands to streamline your costs, rely on us to handle everything from web development, to printing, to prize fulfillment and database management. We do it all, so you don’t have to stress.

Learn more at: www.epiinc.com/promoedge

Photo by Nik Shuliahin on Unsplash