Six suggestions for promotion planning – part 2
In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here:
- Start with a goal in mind – doing so early in the process will help you design a promotion that is beneficial for both your company and your participants.
- Choose the right [promotion type] for your audience – choose one that not only aligns to your goal, but also is right for your audience.
- Choose the right reward – whether you’re offering exclusive merchandise, big ticket items or an experience-based prize, make your choice relevant to your brand and exciting to your customers.
In addition to taking the steps above to maximize your opportunity in planning for your next successful consumer promotion, we suggest the following:
- Prepare for the worst, plan for the best
Put yourself in the participant’s role. Consider all the ways the promotion could go wrong – trouble entering, incorrect address or contact info prevents them from receiving their prize, prize is damaged in the mail, etc.
Once you’ve identified potential issues, plan solutions – make entering as simple as possible, provide customer service (maybe a [call center]), utilize an online portal where participants can track promotion and prize status or update their own contact information.
- Plan reporting
To obtain meaningful and effective analytics, plan ahead for the information you will need to know later. What are you measuring and why? Do you need to know how participants are entering? Where they’re entering? How many are entering? Establishing your reporting goals early helps to plan effectively.
- Engage the professionals
Promotions involve many intricate and moving pieces. Working with a promotion partner can help take the load off your shoulders and allow you to focus on your core business. Give yourself permission to rely on the experts for consultative support and administrative management.
Now that you’ve read part 1 and part 2 of our “Six Tips for Promotion Planning” posts, we hope you’re feeling confident and ready to get started planning your next promotion. EPI Marketing Services is here for you at any step of the process, but especially when you’re ready to implement step six. We’ve been working with companies to help execute successful consumer promotions for more than 35 years and we’re happy to share our experience and expertise with your organization and your brand.
For more than 35 years, the team here at EPI Marketing Services has offered a comprehensive promotion management solution designed to offer you consultative support every step of the way from ideation all the way through 1099 distribution. Whether you’re doing a one-off promotion or you’re managing more than 100 promotions at one time, our team has the skills and experience necessary to help you create a successful promotion that is both meaningful and engaging to your audience.
Our staff becomes an extension of your organization, deeply familiar with your products, culture, and organization, and capable of managing the most critical consumer interactions. This is another key component of helping to ensure your next promotion is executed with the highest level of professionalism and excellence.
Schedule your free consultation today to discover how EPI can work with you to ensure your next successful consumer promotion program.
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