Stats Show Direct Mail Makes A Difference
Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might need to be part of your marketing mix for years to come.
The key to a successful direct mail campaign is strategy. You need to know your desired outcome, the audience you’re going after and the messaging you’ll create.
Creative copy writing and top-notch design work together to earn the attention of those who receive it.
But if you’re not convinced that you should keep direct mail as part of your marketing mix, here are a few stats from research.
Direct mail stats
Response rates: The direct mail response rate was nearly 5% for prospect lists in 2018. That’s a significantly higher rate than 2017, and the highest since the report started in 2003. (Source: ANA/DMA Response Rate Report 2018)
Direct Mail vs. Digital: Think digital is the most powerful? It may be the most used medium, but direct mail still pulls a higher response rate than any digital direct marketing medium. Response rates range from about five to nine times greater than that of email, paid search, or social media. (Source: ANA/DMA Response Rate Report 2018)
Popularity: Direct mail is the second most used medium among marketers at 57%, tied with social media. (Source: ANA/DMA Response Rate Report 2018)
Trust: We tend to trust what’s in our mailbox. 76% of consumers trust direct mail when they want to make a purchase decision. (Source: MarketingSherpa)
Brand recall: In short, it’s easier to understand and more memorable. Direct mail requires 21% less cognitive effort to process than digital media and elicits a much higher brand recall. (Source: “A Bias for Action,” Canada Post)
Motivational: Direct mail’s motivation response is 20% higher than that of digital media. It’s more persuasive. (Source: “A Bias for Action,” Canada Post)
Get more direct mail stats here.
Direct Mail Partner
Looking for the right partner to help you create, produce and fulfill your direct mail campaign? EPI Marketing Services is ready to help! We help companies execute local and nationwide direct marketing campaigns. Learn more about our capabilities here or schedule a free consultation with our team.
