The “Boring” Job of Business Printing

Not every business gets to create sports car ads or Super Bowl commercials or epic short films for their products. In short, most of us in marketing and business development do what we do for “boring industries.” The same can be said for many other jobs. Most of the world operates in the everyday work of “boring industries.”

What if instead of thinking of what we do as boring, we embraced the idea that what we do is interesting to the people that matter? 

If I’m interested in what you do and have a need to work with you, I’ll be very interested in just about anything related to it. Take for instance business printing.

First, let’s talk about what business printing is. This broad term can cover everything related to a business you can hold in your hand… ink on paper. But it’s also printed material like user manuals (technical publications), signage, vehicle wraps and more.

One great example of boring business printing that matters to the right people is technical publications like spec sheets, user manuals and instruction inserts. When a business like an appliance maker sends out a new dishwasher, they’ll include instructions, spec sheets and most likely parts to help with installation.

Where does all that come from? How do the components come together, end up in one kit and get invoiced & stored? It’s a process for purchasers, procurement executives, plant managers and assembly line workers all.

For some manufacturers, working with a boring business printer is the answer. Imagine getting the kitted and correct item for the durable good you’ve just assembled, all set and ready to go. The multiple parts are all there and under one SKU, delivered just in time so you’re not paying for your own warehouse space and administrative expenses to put them together. The user manual, the spec sheet and the extra parts are one item and simply slide right into the assembly line for maximum efficiency.

Sometimes boring is best!

Or imagine instead that your business needs simple signs for separating departments, welcoming visitors or other corporate signage. It’s not traditionally exciting to think about the kinds of signs you might need printed. Maybe in the past you’d even create something yourself and print in-house or through a website.

But it doesn’t have to be boring. Check out the cool signs you could create.

So to all the “boring industry” cohorts out there making a difference in the world, one everyday moment at a time… we get you. Business printing isn’t typically viewed as an exciting proposition, especially in the digital revolution. However, sometimes boring is best!