The importance of store profiling

For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a difficult balancing act to provide stores with the materials they need and not create waste.

The ideal solution is to create customized kits for each location based on their needs. I know what you’re thinking – how can you possibly know the needs of each individual location? The answer is store profiling.

A store profiling database maintains a detailed profile of each location, tracking everything pertinent to marketing from the number of windows and cash registers to the languages spoken by clientele at each location.

When marketers have all this information at their fingertips, they’re able to create campaigns that have strong impacts in the local market without fear that the efforts will be wasted for a majority.

At EPI Marketing Services, we utilize store profiling as the basis for our RetailEdge solution. With a store profiling database we are able to help companies simplify their marketing supply chain by providing custom kits to each location made up of the exact materials they need. With RetailEdge marketing teams design signage, choose store criteria and set a time frame for the signage to hang in the store. Our system automates the process of calculating the exact quantity needed, sourcing the proper materials and establishing timelines. We make it simple so our clients can spend their time focusing on their core business.

EPI Marketing Services has been running promotions for globally recognized brands for more than 35 years. Whatever option works best for you, your clients, and your audience, we will create and execute exciting and effective promotions. We offer cost estimating, rule development, data entry, winner selection, secure prize storage and fulfillment. Our range of in-house capabilities also includes premium US-based call center services with highly trained and knowledgeable staff. Our staff becomes an extension of your organization, deeply familiar with your products, culture, and organization, and capable of managing the most critical consumer interactions.  We look forward to working with you on your next promotion or on any of your marketing service needs. 

Learn more here: www.epiinc.com/retailedge
Contact us today at: 800.562.9733. 

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