Why Invest in POP Display?
It’s been said that roughly 70% of purchase decisions are made in the store. While consumers may know they want an item, many of them aren’t making the exact decision on brand or product until they’re standing right there in the aisle. What does this mean for your product brand? Opportunity.
POP displays are designed to catch the eyes of consumers at the exact moment they are making purchasing decisions. There are two great benefits to this:
- Increase your brand awareness – If they didn’t know about your product before, they certainly will when your eye-popping display is right in front of their face. Your display ensures your product will be weighed as a choice when consumers are making their purchasing decision.
- More brand awareness = greater chance of purchase – Once a consumer’s eyes are drawn to your product, there’s a greater chance they’ll purchase it. If they’re in a hurry, they may not even spend a lot of time looking at alternatives because your display makes your product feel like the most obvious choice.
Seize the opportunity to stand out among competitive products. EPI Marketing Services can help. Learn more about our comprehensive retail marketing solutions here.
