5 Major Benefits of POP Displays
Point of purchase displays (POP) can be a great tool for brands. There is an abundance of options for customization, materials and usage of POP. No matter the build, POPs offer great benefits for brands as a marketing tool.
Check out the top 5 below.
Increased Brand Visibility – Stand out in the saturated retail environment with a custom display piece that highlights your brand. Catch consumers’ eyes to share your logo, colors and messaging. As consumers travel throughout the store, they will definitely notice your brand!
Customer Convenience – In addition to drawing attention, displays can also securely hold your product. This not only helps keep the product organized, but also makes it easy for consumers to find and access.
Increased Revenue – Displays leverage the nature of impulse buying to hit consumers at the exact right time they are making purchasing decisions. When you increase your brand or product visibility, you also increase the opportunity for sales. Added bonus: the increased revenue makes POP displays a cost effective marketing tool.
Elevated Brand Perception – Displays provide the opportunity to create a mindset that consumers associate with your product and share a message that will resonate with them. High quality custom displays leave consumers with the lasting impression that your brand stands for a high quality product.
Retailer Appreciation – Retailers love the organization and sales that POP displays provide. They make it easy to check quantity levels, direct consumers to a product, and stock the product as needed.
When you’re ready to realize these benefits for your team, EPI can help. We’re a US-based manufacturer with years of experience helping brands stand out. With our in-house printing, packaging and fulfillment capabilities, we can help you maximize the impact of your next display campaign by helping you get to market quickly and efficiently. Click here to schedule a free consultation with our team.
