Making Your POP Display Pop!

POP displays are a great tool to stand out to consumers at the exact moment they are making purchasing decisions. In order to ensure your POP is effective, a great design is crucial. Your POP should be eye-catching, informative and functional. If you want to take your design to the next level, consider the following options.

                360° – The exact placement of your display is typically left up to the retailer, but if you’re designing a floor, end cap or pallet display, consider all the angles consumers could notice your display from. Designing for 360° access increases your opportunities to draw attention and sell product.

                Lights –Whether they blink, fade or offer additional colors, lights are a sure fire way to draw in more eyes. Consider lighting each shelf, applying specialty lighting to just one portion of your display or flood your display with a spotlight.

                Sound – Music or sounds not only draw attention, but are also quite memorable for consumers. They help your brand resonate with consumers, leaving a lasting impression. This increases not only your chance of an initial sale, but also your chance of being considered at a later time.

                Movement – Moving displays are an excellent way to draw attention, but it’s important to make sure the movement is well incorporated in your design. It shouldn’t be movement for movement’s sake. A well suited wave or blowing fan can add interaction to your display and increase sales.

Whatever idea you’re cooking up, we can help. EPI Marketing Services specializes in helping companies produce beautiful and effectively eye-catching displays. Our in-house capabilities will help to ensure your display campaign is both cost-effective and timely. Schedule a consultation with our dedicated account management team today.