Finding The Right Display Manufacturer
Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product.
The key to ensuring campaign success is to partner with the right marketing services provider and manufacturer. You’ll have many options, so how do you choose? Look for these specific traits:
US manufacturing – Marketing partners who manufacture their products in the US have greater control over time, quality and costs. You’ll also save yourself the headache of dealing with inflated freight and tariff costs.
In-house experts –You’ll have peace of mind knowing that the team you’re working with has done this before. With previous experiences to guide them, the in-house display team will be able to give you expert advice on design and planning. They’ll spot potential concerns and provide solutions before they ever become an issue.
In-house capabilities – Trust your project to a manufacturer that can do as much as possible in-house. You’ll want to look for someone who can handle everything from design, printing, corrugating, kitting and fulfillment. The more in-house capabilities available, the less likely you’ll face delays.
Prototyping – This one is huge and makes all the difference. The right manufacturer will be able to prototype your display. Seeing the display before it’s finalized can help you ensure impact and functionality, and may even spark ideas for additional details.
Distribution – When all displays are printed and ready to go, you then have to tackle getting them to retailers across the region or nation. Utilizing a marketing partner with in-house capabilities of distribution can help you wrap the project up nicely. Look for hand packing, which can ensure the safety of your display in travel. Assembly can happen prior to shipment or can take place as part of the campaign implementation, either way a good manufacturer will have a plan in place for this. Finally, your partner should be able to help provide working planograms for retailers to ensure your campaign is implemented as you envision it.
If you’re considering a display campaign, our team at EPI Marketing Services is ready to help. Schedule a consultation with us today.
