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The Leading Edge – Loyalty Marketing
Episode 2 Loyalty Marketing with Mark Staples Today, we’re sharing the second episode of The Leading Edge. The EPI Marketing Services podcast where we highlight heroes in business who are pushing the edge of innovation. In episode 2, Dan Moyle sits down with Mark Staples, Associate Director of Kellogg’s Family Rewards loyalty program. The program…
Read MoreVariable Data Printing 101
What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…
Read MoreBuild in Detroit? Serve Detroit? Print Detroit.
Detroit is a city founded on hard work and grit. Being a Detroit-based business is a point of pride. If you’re building in Detroit or serving local companies, you’re part of a strong, but small, community. When it comes time to select a printing partner, you may find more options outside of Detroit than in.…
Read MorePlanning Direct Marketing in Detroit? Consider These Factors
If you’re planning a direct marketing campaign in the Detroit area, your choice of print partner is critical. You’ve probably already thought about the way you want the collateral to look, roughly how much you want to spend, and the time frame for sending it out. While these are all important, there are some additional…
Read MoreHow to Find Indianapolis Commercial Printing
Indianapolis commercial printing needs can cover a multitude of services and capabilities. Your business may need user manuals for your final assembly. You might want cartons printed. It’s possible your company is launching a new industry periodical. Finding the right partner for commercial printing near Indianapolis starts with knowing what you need, what kind of…
Read MoreDirect Mail Printing and Fulfillment in Detroit
Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might need to be part of your marketing mix for years to come.…
Read MoreTraining for Client Education Seminars in the Financial Industry
In the age of Siri, Alexa, texts, emails, social media and chatbots, human interaction and face-to-face connection becomes a powerful tool once again. That’s why client education seminars in the financial industry matter. It’s also why successful events have become so powerful. Whether you’re the marketing director for a financial services wholesaler or you’re in…
Read MoreCommercial Printing Options in Indianapolis
Commercial printing options in Indianapolis run the gamut. As a business leader, it’s up to you to find the right fit for your company. Knowing the right vendor to partner with could make a major impact on your personal and professional life. Do you know what to look for in a commercial printer? Here are…
Read MoreFulfillment By Amazon Pitfalls to Consider
Whether you’re a home-based Amazon seller, you’re a growing eCommerce force-to-be-reckoned-with or a traditional business with an online store presence, Fulfillment By Amazon has likely crossed your radar. And while FBA has its benefits, there are a few Fulfillment By Amazon pitfalls to consider. If you took part in Amazon’s original seller’s program, which is…
Read MoreWhy Consider Business Printing in Detroit?
From Motown itself to Royal Oak… from Taylor to Rochester Hills… business printing in Detroit with the right partner can ensure timely delivery, quality work and a community connection who gets your needs. The kind of business printing you may need will depend on your end product. Whether you’re a manufacturer, a consumer packaged goods…
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