Variable Data Printing 101

What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…

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What is Web Press Printing?

When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing.  Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions and user manuals.…

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Commercial Printing Options in Indianapolis

printing press for technical publications

Commercial printing options in Indianapolis run the gamut. As a business leader, it’s up to you to find the right fit for your company. Knowing the right vendor to partner with could make a major impact on your personal and professional life. Do you know what to look for in a commercial printer? Here are…

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How to Find Indianapolis Commercial Printing

Indianapolis commercial printing needs can cover a multitude of services and capabilities. Your business may need user manuals for your final assembly. You might want cartons printed. It’s possible your company is launching a new industry periodical. Finding the right partner for commercial printing near Indianapolis starts with knowing what you need, what kind of…

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Direct Mail Printing and Fulfillment in Detroit

Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might need to be part of your marketing mix for years to come. The key…

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Why Local Print and Logistics Win in Indianapolis

Local print and logistics can help your business grow efficiently, effectively and purposefully. As an Indianapolis business, you’re ready to win with the right tools and partnerships. Why we love Indianapolis Indianapolis sits in the top 30% of the Forbes “Best Places for Business and Careers.” Here’s a look at numbers from Forbes. Population: 2,031,100 Major…

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Four Benefits of EDI

EDI stands for Electronic Data Interchange. This computer-to-computer exchange of information helps manage standard business documents such as purchase orders, invoices, inventory levels and shipping notices. EDI software solutions help to coordinate the exchange of business documents and data across a variety of platforms and programs. Businesses can use EDI for things like maintaining vendor-managed inventory (VMI) in relation to…

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How VMI Saves Money and Increases Efficiency

If you’re seeking the opportunity to improve your supply chain management – whether it’s because you’re looking to avoid obsolescence or you want to simplify the intense administrative effort, vendor managed inventory (VMI) may be just what you’re looking for. A comprehensive VMI system simplifies the massively complex task of translating your MRP into a…

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6 tips for a successful direct mail campaign

Edit Living in the digital age means information is available anywhere, at any time, and at our fingertips. Information is so accessible it might also make us feel overwhelmed. We are inundated with messages, advertisements, news stories, sales pitches, and more. While all of that information is readily available on our devices — televisions, laptops,…

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