The ins and outs of variable data printing

What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…

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How an EDI System Makes Manufacturing More Efficient

Many companies, especially manufacturers of durable goods, face constant pressure to reduce cost of goods sold on a year over year basis. Labels, inserts, manuals, tech sheets and cartons have become a commodity, and it’s tougher each year to lower your cost as paper prices and freight costs fluctuate. Increasing efficiency, reducing cost and adding…

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Finding The Right Display Manufacturer

Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product. The key to ensuring campaign success is to partner with the right marketing services provider and…

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Where can I get technical publications printed?

printing press for technical publications

Whether you’re just starting off with a new manufacturing line or you’re looking to make a change for your current business, finding a place to get your technical publications printed – like user manuals, spec sheets, and other end-user needs – may prove to be a bigger challenge than you originally thought possible. When your…

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What is Web Press Printing?

Indianapolis Web Press at EPI Marketing Services wide shot

When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing.  Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions…

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Package Right Manufacturing Puzzles and Board Games all Made In America

EPI Marketing Services’ sister company, Package Right, was featured this month in an article celebrating American manufacturers. This article is shared with their permission. ——————————— Package Right is an American company with nearly two decades of experience innovating the puzzle and board game manufacturing process. Based in Tipton, IN, each and every puzzle they produce…

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How to Avoid Obsolescence in Your Technical Publication Printing

printed direct materials from EPI Marketing Services

Obsolescence in printing can bring efficiency down and drive costs up. For any business, especially durable good manufacturers with a need for technical publication printing, it can prove difficult to manage. Each new version of a document can mean lost product as you destroy what’s printed and outdated, or confusion as old documents are phased…

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Six tips for signage that packs a punch

SGInstal

One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your…

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Augmenting Warehouse Services with Print on Demand

While Print on Demand (POD) may not be new to the marketplace, it is still often underutilized against its potential value add, either implemented as a standalone program as an alternative to warehoused offset printed materials, or as fully customized collateral. While both these approaches have their merits, the largest value can be found when…

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