Inspiration for jump-starting your next promotion!

Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…

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The Results are in – Humans Win!

friendly woman on headset

Technology helps to improve our lives and makes things more convenient. However, it can also leave us feeling frustrated and incompetent. When something does go wrong, as things inevitably do, it’s nice to know we can pick up the phone and find someone who can offer help. Or can we?

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Six tips for signage that packs a punch

SGInstal

One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your…

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Top four benefits of a distributed marketing program

Distributed Marketing

Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…

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How VMI Technical Publications Make Assembly Lines More Efficient

Every plant manager and manufacturing executive leader dreams of an efficient assembly line. Efficiency leads to cost savings. Whether we’re talking minutes shaved off a process or seconds, it all adds up. People look everywhere for inspiration, from looking at other countries to exploring specific styles like Lean Manufacturing. One solution to adding efficiency (and…

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VMI Requires Automated Data Interchange for Maximum Efficiency

When EDI or XML are integrated with a vendor managed inventory solution it allows for the automation of the typically manual processes of tracking inventory needs, initiating POs and managing invoices. Automated data interchange gives your vendor the ability to access your MRP and measure your inventory levels. They will then use that information to…

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How to Choose the Right VMI Partner

Choosing the right Partner is Crucial to VMI

Allowing a vendor to manage your inventory of your materials requires a level of trust. You must feel that the vendor is capable and reliable. How do you ensure you’re choosing the right partner? Check out the following tips to know where to start. Choose a Partner with an Established VMI System Managing a customer’s…

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VMI 101: What Is VMI? How Can It Benefit You?

VMI stands for Vendor Managed Inventory. It’s the process in which a business entrusts the management of their subcomponent inventory to their supplier. This can be done in a number of ways, but ultimately it means the supplier takes responsibility for maintaining inventory based on jointly established objectives. What Benefits Does VMI Offer? Increased supply…

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