Solutions
In Person vs Virtual Events: What’s Best for Patient Education Seminars?
In the digital era, do in-person events still work to drive leads and new business? As social media, webinars, virtual events and Facebook live broadcasts keep us glues to our screens (seriously – adults stare at screens for more than 10 hours a day) how can businesses justify real world events to reach new clients?…
Read MoreSeller Fulfilled Prime vs Fulfillment By Amazon (SFP vs FBA)
Whether you’re a retailer or you consider yourself a simple online seller, you understand that Amazon is a critical component of your business plan. Even major retailers know this. Of course, it’s become even more important to be part of Amazon’s Prime world. In fact, the digital marketplace’s Prime offering plays an integral role in…
Read MoreWhat are Client Education Seminars?
Educational seminars aren’t exactly new. In fact the healthcare profession has held patient education seminars for many years. From weight-loss programs to Lasik eye surgery practitioners, potential patients have learned a lot from doctors willing to teach, and healthcare providers willing to partner with those practices. In the financial world, insurance agents, financial advisors, investment…
Read MoreHow to Reach New Practices to Promote Patient Education Seminars
Marketers, business development managers, sales professionals, outreach specialists and more at medical device companies know that helping doctors to educate patients drives real awareness in today’s marketplace. Awareness leads to sales of course, but it’s more than that. It’s about creating a community of educated, engaged consumers. With pharmaceutical companies spending gobs of cash on…
Read MoreHow to Sell More Online Without Spending a Fortune on Advertising
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, here are a…
Read More3 Quick Tips for Marketing Your Educational Seminars for Patients
If you’ve included educational seminars in your strategic plan, the right marketing is a critical component.
Read MoreWhat are Patient Education Seminars?
Patient education seminars are events put on by healthcare professionals, typically in partnership with a medical device or pharmaceutical company, to educate patients and potential patients. They might be open-house style, a 2-to-4 hour event or any style. Medical device companies and pharmaceutical businesses want to help the medical community educate and serve patients. After…
Read More4 Reasons Your Technical Publications are Killing Your Manufacturing Line Productivity
Whether you’re the owner, the operations manager or the plant manager, your company faces constant pressure to reduce cost of goods sold on a year over year basis. Manuals, booklets, inserts, labels, and cartons are a commodity and it’s tougher each year to control – and lower – your cost as paper prices and freight…
Read MoreHow to Use Facebook Events for Your Patient Education Seminars
Whether you’re a healthcare professional working with a medical device company, or a medical device company helping doctors, patient education events can bring together people interested in new information to help educate patients. The question remains – how do you get the word out? Since social media emerged, one of the simplest ways to reach…
Read MoreBest Practices to Follow-Up After a Patient Education Seminar
Putting together a successful patient education seminar is hard work. Then, once that work is done and the attendees are happy, you still have work to do. What are you doing to follow up with attendees? Whether you’re the doctor putting on the event or the organizer partnering with the medical professional, the follow up is vital to the overall success of the seminar. If people come to your event and never hear from you again, have they really received the most value?
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