What is a comprehensive promotion management solution?

For more than 35 years, the team here at EPI Marketing Services has offered a comprehensive promotion management solution designed to offer you consultative support every step of the way from ideation all the way through 1099 distribution. Whether you’re doing a one-off promotion or you’re managing more than 100 promotions at one time, our…

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Six suggestions for promotion planning – part 2

In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…

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Six suggestions for promotion planning – part 1

Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…

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Finding The Right Display Manufacturer

Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product. The key to ensuring campaign success is to partner with the right marketing services provider and…

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What is a comprehensive promotion management solution?

For more than 35 years, the team here at EPI Marketing Services has offered a comprehensive promotion management solution designed to offer you consultative support every step of the way from ideation all the way through 1099 distribution. Whether you’re doing a one-off promotion or you’re managing more than 100 promotions at one time, our…

Read More

Six Tips for Promotion Planning (Part 2)

In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…

Read More

Six Tips for Promotion Planning (Part 1)

Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…

Read More

8 Ways to Run a Promotion

In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.

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Kick-Start Your Next Rebate Program

Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some…

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