Marketing Strategy
Does a Website Redesign Really Matter?
Content marketing. User experience. Dynamic content. Inbound marketing. Responsive design. It’s a bit overwhelming for many business owners. With so many marketing agencies and marketing professionals touting website design, does a re-launch really matter? Not usually. However, when a company makes a shift in strategy and focuses on solving for the client, it does tend…
Read More6 tips for a successful direct mail campaign
Edit Living in the digital age means information is available anywhere, at any time, and at our fingertips. Information is so accessible it might also make us feel overwhelmed. We are inundated with messages, advertisements, news stories, sales pitches, and more. While all of that information is readily available on our devices — televisions, laptops,…
Read MoreGM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 2
In part one of our two-part post, “GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty,” we discussed GM’s recently announced digital, pre owned vehicle sales platform, CarBravo. The US based automaker announced the platform earlier this year with plans to launch this spring. The goal is for GM to partner with…
Read MoreGM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 1
The pandemic and supply chain issues. These are two of the primary reasons for the soaring prices on used vehicles. According to the U.S. Bureau of Labor Statistics, the consumer price index for used cars and trucks jumped by 40.5% from January 2021 to January 2022. That means the average consumer is paying up to ten-thousand dollars more for…
Read MoreStats Show Direct Mail Makes A Difference
Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might need to be part of your marketing mix for years to come. The key…
Read MoreKick-Start Your Next Rebate Program
Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some…
Read MoreTop four benefits of a distributed marketing program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
Read MoreTips and inspiration for your sustainable packaging program
Your organization has decided it wants to make a positive impact on the environment by incorporating sustainable design into its business practices. In addition to the environment, companies and brands (large and small alike) are turning to sustainable packaging for a lot of reasons. Corporate social responsibility, reducing waste, and increasing sales are some additional…
Read MorePlanning Direct Marketing in Detroit? Consider These Factors
If you’re planning a direct marketing campaign in the Detroit area, your choice of print partner is critical. You’ve probably already thought about the way you want the collateral to look, roughly how much you want to spend, and the time frame for sending it out. While these are all important, there are some additional…
Read More