Direct Mail Solutions
To do direct marketing well, it’s important to have an end-to-end vision for the project. Having a well thought out plan, designed to reach the right audience with the most relevant messaging is critical in creating a successful direct marketing campaign – so is choosing the right marketing partner. When you’re ready to go live, make sure you’re considering these factors:
Direct Marketing Capabilities
Print organizations with additional services will be able to offer a unified solution to simplify your complex marketing efforts. Additional services may include design assistance, packaging, variable data printing and more.
A great example of a unified solution is including a personalized letter with your collateral that offers a specific coupon based on the closest store location. A full-service company will help you design the letter in all its variations, print each one and pair it with the appropriate collateral prior to mailing.
Mailing Expertise
A marketing partner with true mailing expertise will be able to offer insight on design to minimize the cost of postage and freight. Mailing expertise is particularly important because the difference of a few ounces can be $1.25 per mailing. It may sound small, but when you’re sending 10,000 pieces out, it becomes the difference of $12,500. Help your budget – keep mailing expertise in mind!
Quality Assurances
Quality is crucial to making your campaign successful. The right company will have systems in place to ensure the right collateral gets paired with the right personalized letter and the right mailing label attached to the packaging. Ask your partner – what quality assurances are in place? You should be able to tour their facility and watch them take effect in real time.
Shared Vision
Looking at the big picture is key to success. A true full-service partner will start by understanding the project goals and overall marketing objectives. Next, they will offer a solution that looks at every aspect of your campaign. Their proposal should address everything from design and packaging, to list management and fulfillment.
The Partner You Need
EPI Marketing Services is a national print, packaging and fulfillment partner. Our facilities, located in the Midwest, are in a perfect central location for fast and efficient nationwide shipping. We specialize in helping companies find the right audience, create dynamic and impactful marketing collateral and share their stories and solutions. If you’re ready to hear more, schedule a free consultation with our team today.
