Posts by Administrator
3 Tips for Starting an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way to…
Read MoreManaging Kitting for eCommerce
In our recent post “Four Options to Consider in Your eCommerce Product Kitting” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by looking…
Read MoreFour Options to Consider in Your eCommerce Product Kitting
In our post titled “Product Kitting in eCommerce” we discussed how today’s online shoppers have become accustomed flexibility and customization. We addressed the question of how eCommerce sellers can meet the demand of such a buying experience and discussed the benefits of product kitting in eCommerce. In this post we will discuss several examples…
Read MoreProduct Kitting for eCommerce
Buyers today expect flexibility and customization when it comes to shopping online. From Etsy to Amazon to BarkBox, eCommerce has evolved to meet the needs of consumers, spoiling us and setting expectations for custom experiences. How can eCommerce sellers meet modern buyer expectations? Bundling or product kitting (used interchangeably here) helps sellers customize a buyer’s…
Read MoreVendor Managed Inventory 101
VMI stands for Vendor Managed Inventory. It’s the process in which a business entrusts the management of their subcomponent inventory to their supplier. This can be done in a number of ways, but ultimately it means the supplier takes responsibility for maintaining inventory based on jointly established objectives. What Benefits Does VMI Offer? Increased supply…
Read More3 Benefits of a Distributed Marketing Program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
Read MoreHow VMI Saves Money and Increases Efficiency
If you’re seeking the opportunity to improve your supply chain management – whether it’s because you’re looking to avoid obsolescence or you want to simplify the intense administrative effort, vendor managed inventory (VMI) may be just what you’re looking for. A comprehensive VMI system simplifies the massively complex task of translating your MRP into a…
Read More6 tips for a successful direct mail campaign
Edit Living in the digital age means information is available anywhere, at any time, and at our fingertips. Information is so accessible it might also make us feel overwhelmed. We are inundated with messages, advertisements, news stories, sales pitches, and more. While all of that information is readily available on our devices — televisions, laptops,…
Read MoreThe importance of store profiling
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
Read MoreTop three contributing factors to the rising price of vehicles
The prices on vehicles, both new and used, continue to rise. New car prices have increased by as much as 15% since the end of last year and many people are even paying over sticker price to secure their next new vehicle. Additionally, folks in the market for a used vehicle are paying up to…
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