Six suggestions for promotion planning – part 2

In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…

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Six suggestions for promotion planning – part 1

Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…

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Ideas to kick-start your next promotion!

Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…

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Five reasons car prices continue to soar

The average price for a new car in December 2021 was $46,426. That is an increase of 14% or $5,850 from the same time the year before, according to Edmunds. So, what is causing this surge in prices? We looked at the top five reasons car prices – both new and used – continue to…

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How to create your own UPC

Creating a UPC can be an easily overlooked step in the process of getting your product to market. There’s a lot of misinformation out there and many companies looking to make an extra dollar by taking advantage of others. This article provides information to help guide you on the path to UPC ownership. What is…

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Promotional Puzzles Can Pack a Punch

Puzzles can be a great tool for promotion. Think about it – when’s the last time you received a promotional puzzle? Have you ever? Picture this – a 500 piece puzzle with your brand, a captivating image and an experience your audience won’t forget. Puzzles are often overlooked as a marketing tool, which could help…

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The ins and outs of variable data printing

What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…

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