Capabilities
Inspiration for jump-starting your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
Read MoreIs Fulfillment By Amazon (FBA) Right For Your Business?
Amazon is a fantastic sales channel that cannot be ignored by most eCommerce retailers. Fulfillment By Amazon (FBA) has also presented an attractive simplification of the eCommerce channel for some organizations by eliminating the complexities associated with managing a third party fulfillment vendor, ensuring effective data flows between Amazon and 3PL systems and earning and…
Read MoreKick-Start Your Next Rebate Program
Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some…
Read MoreInformed Delivery & HIPAA
Informed Delivery is modernizing direct mail. The USPS has hit a double, if not a home run, with this service offering. Informed Delivery enables daily morning emails to consumers with images of the mail in their mailbox appended with images and links from the marketers who have sent them. There is a strong case to…
Read MoreThe Results are in – Humans Win!
Technology helps to improve our lives and makes things more convenient. However, it can also leave us feeling frustrated and incompetent. When something does go wrong, as things inevitably do, it’s nice to know we can pick up the phone and find someone who can offer help. Or can we?
Read MoreSix tips for signage that packs a punch
One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your…
Read MoreTop four benefits of a distributed marketing program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
Read MoreHow VMI Technical Publications Make Assembly Lines More Efficient
Every plant manager and manufacturing executive leader dreams of an efficient assembly line. Efficiency leads to cost savings. Whether we’re talking minutes shaved off a process or seconds, it all adds up. People look everywhere for inspiration, from looking at other countries to exploring specific styles like Lean Manufacturing. One solution to adding efficiency (and…
Read MoreAugmenting Warehouse Services with Print on Demand
While Print on Demand (POD) may not be new to the marketplace, it is still often underutilized against its potential value add, either implemented as a standalone program as an alternative to warehoused offset printed materials, or as fully customized collateral. While both these approaches have their merits, the largest value can be found when…
Read MoreTips and inspiration for your sustainable packaging program
Your organization has decided it wants to make a positive impact on the environment by incorporating sustainable design into its business practices. In addition to the environment, companies and brands (large and small alike) are turning to sustainable packaging for a lot of reasons. Corporate social responsibility, reducing waste, and increasing sales are some additional…
Read More