Capabilities
How to Avoid Obsolescence in Your Technical Publication Printing
Obsolescence in printing can bring efficiency down and drive costs up. For any business, especially durable good manufacturers with a need for technical publication printing, it can prove difficult to manage. Each new version of a document can mean lost product as you destroy what’s printed and outdated, or confusion as old documents are phased…
Read MoreSix Tips for Promotion Planning (Part 1)
Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…
Read MoreWhat’s the Difference Between Saddle Stitching and Perfect Binding?
From glossy publications like magazines to technical publications like user manuals, the binding of a print job makes a difference in the feel and cost of your project. What’s the best binding for your publication – saddle stitch or perfect binding? Let’s start at the beginning and look at the basic definition of each option.…
Read More8 Ways to Run a Promotion
In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.
Read MoreInspiration for jump-starting your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
Read MoreInformed Delivery & HIPAA
Informed Delivery is modernizing direct mail. The USPS has hit a double, if not a home run, with this service offering. Informed Delivery enables daily morning emails to consumers with images of the mail in their mailbox appended with images and links from the marketers who have sent them. There is a strong case to…
Read MoreThe Results are in – Humans Win!
Technology helps to improve our lives and makes things more convenient. However, it can also leave us feeling frustrated and incompetent. When something does go wrong, as things inevitably do, it’s nice to know we can pick up the phone and find someone who can offer help. Or can we?
Read MoreSix tips for signage that packs a punch
One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your…
Read MoreTop four benefits of a distributed marketing program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
Read MoreHow VMI Technical Publications Make Assembly Lines More Efficient
Every plant manager and manufacturing executive leader dreams of an efficient assembly line. Efficiency leads to cost savings. Whether we’re talking minutes shaved off a process or seconds, it all adds up. People look everywhere for inspiration, from looking at other countries to exploring specific styles like Lean Manufacturing. One solution to adding efficiency (and…
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