Capabilities
Ideas to kick-start your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
Read MorePromotional Puzzles Can Pack a Punch
Puzzles can be a great tool for promotion. Think about it – when’s the last time you received a promotional puzzle? Have you ever? Picture this – a 500 piece puzzle with your brand, a captivating image and an experience your audience won’t forget. Puzzles are often overlooked as a marketing tool, which could help…
Read MoreThe ins and outs of variable data printing
What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…
Read MoreHow an EDI System Makes Manufacturing More Efficient
Many companies, especially manufacturers of durable goods, face constant pressure to reduce cost of goods sold on a year over year basis. Labels, inserts, manuals, tech sheets and cartons have become a commodity, and it’s tougher each year to lower your cost as paper prices and freight costs fluctuate. Increasing efficiency, reducing cost and adding…
Read MoreWhy AIB Inspections Matter to the Food Industry
The warehousing and fulfillment of packaged food products requires some extra attention to detail. In order to maintain food safety and quality, it’s important manufacturers are adhering to best practices in the industry. One way to ensure your partner is committed to successfully handling your food products is through AIB inspections. AIB Inspections AIB International…
Read MoreFinding The Right Display Manufacturer
Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product. The key to ensuring campaign success is to partner with the right marketing services provider and…
Read MoreWhere can I get technical publications printed?
Whether you’re just starting off with a new manufacturing line or you’re looking to make a change for your current business, finding a place to get your technical publications printed – like user manuals, spec sheets, and other end-user needs – may prove to be a bigger challenge than you originally thought possible. When your…
Read MoreWhat is Web Press Printing?
When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing. Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions…
Read MoreThree Ways to Manage Kitting for eCommerce
In our recent post “Five Options to Consider in Your eCommerce Product Kitting Efforts” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by…
Read MoreFive Options to Consider in Your eCommerce Product Kitting Efforts
In our post titled “Bundling or Kitting and eCommerce,” we discussed how today’s online shoppers have become accustomed flexibility and customization. We addressed the question of how eCommerce sellers can meet the demand of such a buying experience and discussed the benefits of product kitting in eCommerce. In this post we will discuss several…
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