eCommEdge
Six ways to sell more online without spending a fortune on advertising, part 2
In our recent blog post, “Six ways to sell more online without spending a fortune on advertising,” part 1, we offered the following suggestions with additional details under each recommendation: Start with the end in mind – Customer service! Build your audience and convert visitors into contacts Convert contacts into loyal customers – Delight In…
Read MoreSix ways to sell more online without spending a fortune on advertising, part 1
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, in part one of…
Read MoreBundling or Kitting and eCommerce
Buyers today expect flexibility and customization when it comes to shopping online. From Etsy to Amazon to BarkBox, eCommerce has evolved to meet the needs of consumers, spoiling us and setting expectations for custom experiences. How can eCommerce sellers meet modern buyer expectations? Bundling or product kitting (used interchangeably here) helps sellers customize a buyer’s…
Read MoreBuilding a Brand Through eCommerce, part 2
In part one of this two part blog about building a brand through eCommerce, we acknowledged this takes time and tenacity and may even feel outside our comfort zone, at times. Our first three reasons for considering an eCommerce store to help you build your brand included: Brand awareness An eCommerce store full of branded items…
Read MoreBuilding a Brand Through eCommerce, part 1
Building a brand can take time. It also takes a certain tenacity. And at times, it takes a creativity that can feel a bit outside of our comfort zone. For many businesses, an online store with branded merchandise may feel like a waste. “We’re a widget company, not a clothing or sticker company.” We’ve heard…
Read MoreFour benefits of outsourcing online store fulfillment
For eCommerce sellers growth might mean finding a partner for online store fulfillment in order to work on growing their business in other areas. Choosing the right partner to fulfill your orders starts by making the decision to work with an order fulfillment service provider. Third-party fulfillment providers warehouse your products and fulfill orders on your behalf. A good…
Read More3 Tips for Starting an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way to…
Read MoreManaging Kitting for eCommerce
In our recent post “Four Options to Consider in Your eCommerce Product Kitting” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by looking…
Read MoreIncrease Your CLV: Build an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way…
Read MoreThree Ways to Manage Kitting for eCommerce
In our recent post “Five Options to Consider in Your eCommerce Product Kitting Efforts” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by…
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