Posts by Administrator
Custom Countertop Display for an Up & Coming National Brand: A Case Study
Tossits, a new brand offering disposable, sealable trash bags convenient for use in cars recently came to EPI seeking a custom POS (point of sale) solution. Their product comes in a set of seven disposable trash bags designed to store easily over the back of a car seat. They needed a custom countertop POS display…
Read MoreUPC 101
Getting a UPC can be an easily overlooked step in the process of getting your product to market. There’s a lot of misinformation out there and many companies looking to make an extra dollar by taking advantage of others. This article provides the straight facts to guide you on the path to UPC ownership. What…
Read MoreBenefits of American Production for Game Industry
It’s no secret that producing products abroad can be an appealing option for U.S. companies. Less stringent regulations and lower employee wages often lead to a smaller price tag on foreign soil. But in today’s economy, there are some undeniable benefits to trusting an American company with your puzzle or game. No Tariffs Tariffs have…
Read MoreTips for Game Creation
First Timers Everyone enjoys playing card and board games. Some enjoy gameplay so much, they get the desire to create their own games. The process of creating a game can be more in-depth than most people initially anticipate. Luckily, we know a few experts and can give you tips to help guide you. 1.Play test!…
Read MoreThe Power of Promotional Puzzles
Puzzles can be a great tool for promotion. Think about it – when’s the last time you received a promotional puzzle? Have you ever? Picture this – a 500 piece puzzle with your brand, a captivating image and an experience your audience won’t forget. Puzzles are often overlooked as a marketing tool, which could help…
Read MoreThe Leading Edge – Fun, Games & Marketing
Episode 3: Fun, Games & Marketing with Kristin Looney of Looney Labs In Episode 3 of the Leading Edge, Krystyn Contero sits down with Kristin Looney to hear about the history behind Looney Labs, the games they produce, and the unique challenges of marketing in the game industry. A plot twist you may not expect…
Read MoreThe Leading Edge – Loyalty Marketing
Episode 2 Loyalty Marketing with Mark Staples Today, we’re sharing the second episode of The Leading Edge. The EPI Marketing Services podcast where we highlight heroes in business who are pushing the edge of innovation. In episode 2, Dan Moyle sits down with Mark Staples, Associate Director of Kellogg’s Family Rewards loyalty program. The program…
Read MoreVariable Data Printing 101
What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…
Read MoreBuild in Detroit? Serve Detroit? Print Detroit.
Detroit is a city founded on hard work and grit. Being a Detroit-based business is a point of pride. If you’re building in Detroit or serving local companies, you’re part of a strong, but small, community. When it comes time to select a printing partner, you may find more options outside of Detroit than in.…
Read MorePlanning Direct Marketing in Detroit? Consider These Factors
If you’re planning a direct marketing campaign in the Detroit area, your choice of print partner is critical. You’ve probably already thought about the way you want the collateral to look, roughly how much you want to spend, and the time frame for sending it out. While these are all important, there are some additional…
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