Posts by Sara Dillon
Six ways to sell more online without spending a fortune on advertising, part 2
In our recent blog post, “Six ways to sell more online without spending a fortune on advertising,” part 1, we offered the following suggestions with additional details under each recommendation: Start with the end in mind – Customer service! Build your audience and convert visitors into contacts Convert contacts into loyal customers – Delight In…
Read MoreSix ways to sell more online without spending a fortune on advertising, part 1
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, in part one of…
Read MoreEnsure Marketing Compliance with RetailEdge
The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location. Store profiling allows companies to provide unique kits to every location based on their marketing…
Read MoreBuilding a Brand Through eCommerce, part 2
In part one of this two part blog about building a brand through eCommerce, we acknowledged this takes time and tenacity and may even feel outside our comfort zone, at times. Our first three reasons for considering an eCommerce store to help you build your brand included: Brand awareness An eCommerce store full of branded items…
Read MoreBuilding a Brand Through eCommerce, part 1
Building a brand can take time. It also takes a certain tenacity. And at times, it takes a creativity that can feel a bit outside of our comfort zone. For many businesses, an online store with branded merchandise may feel like a waste. “We’re a widget company, not a clothing or sticker company.” We’ve heard…
Read MoreEPI Marketing Services Employees Volunteer and Make an Impact
Each year the South Michigan Food Bank’s “Fresh Food Distributions” provide an average of 22 pounds of fresh produce, meat, dairy, bakery, and other fresh items to 140 families at each of its 100 sites. In June, EPI employees volunteered their time to help those in need. When EPI was approached to participate in the…
Read MoreFour benefits of outsourcing online store fulfillment
For eCommerce sellers growth might mean finding a partner for online store fulfillment in order to work on growing their business in other areas. Choosing the right partner to fulfill your orders starts by making the decision to work with an order fulfillment service provider. Third-party fulfillment providers warehouse your products and fulfill orders on your behalf. A good…
Read MoreFour Benefits of EDI
EDI stands for Electronic Data Interchange. This computer-to-computer exchange of information helps manage standard business documents such as purchase orders, invoices, inventory levels and shipping notices. EDI software solutions help to coordinate the exchange of business documents and data across a variety of platforms and programs. Businesses can use EDI for things like maintaining vendor-managed inventory (VMI) in relation to…
Read More3 Tips for Starting an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way to…
Read More3 Benefits of a Distributed Marketing Program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
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