Posts by Sara Dillon
6 tips for a successful direct mail campaign
Edit Living in the digital age means information is available anywhere, at any time, and at our fingertips. Information is so accessible it might also make us feel overwhelmed. We are inundated with messages, advertisements, news stories, sales pitches, and more. While all of that information is readily available on our devices — televisions, laptops,…
Read MoreThe importance of store profiling
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
Read MoreTop three contributing factors to the rising price of vehicles
The prices on vehicles, both new and used, continue to rise. New car prices have increased by as much as 15% since the end of last year and many people are even paying over sticker price to secure their next new vehicle. Additionally, folks in the market for a used vehicle are paying up to…
Read MoreSix suggestions for promotion planning – part 2
In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…
Read MoreSix suggestions for promotion planning – part 1
Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…
Read MoreEight ideas for your next promotion
In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.
Read MoreIdeas to kick-start your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
Read MoreFive reasons car prices continue to soar
The average price for a new car in December 2021 was $46,426. That is an increase of 14% or $5,850 from the same time the year before, according to Edmunds. So, what is causing this surge in prices? We looked at the top five reasons car prices – both new and used – continue to…
Read MoreGM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 2
In part one of our two-part post, “GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty,” we discussed GM’s recently announced digital, pre owned vehicle sales platform, CarBravo. The US based automaker announced the platform earlier this year with plans to launch this spring. The goal is for GM to partner with…
Read MoreGM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 1
The pandemic and supply chain issues. These are two of the primary reasons for the soaring prices on used vehicles. According to the U.S. Bureau of Labor Statistics, the consumer price index for used cars and trucks jumped by 40.5% from January 2021 to January 2022. That means the average consumer is paying up to ten-thousand dollars more for…
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