Patient Education Services
3 Direct Mail Tips for Patient Education Seminars
If you search for “Is direct mail dead” you’ll find 172 million results in Google. Results from Forbes to Neil Patel encourage marketers that direct mail is not dead. Whether it’s the ROI or the engagement, getting a printed message into the hands of prospects seems to be gaining traction again. If you’re putting on…
Read MoreWhy a Call Center Works for Patient Education Seminars in the Digital Age
Is it really necessary to have a call center for patient education seminars to be successful in the digital age? Facebook messenger. Twitter direct messages. SMS/texting. Email. The digital age has brought us amazing ways to connect with other humans. Automation tools like Salesforce, HubSpot, MailChimp, chatbots and more have helped communicators set up campaigns…
Read MoreShould You Host Patient Education Seminars?
They aren’t exactly new. Educational seminars for patients have been around for decades. From weight loss programs to pharmaceutical solutions, bringing educational content directly to patients through their healthcare providers makes sense for many medical companies. However, many professionals are asking “How exactly do in-person events perform in the current marketplace?” According to marketing strategist…
Read MoreUsing Podcasts to Reach Doctors for Patient Events
When you’re trying to reach new doctors to educate them on patient event seminars, you’re probably running into the same issue as any marketer: how to earn attention. Cold calls are difficult and feel much less effective. It seems like we all swipe emails before we even open them. Social media is hit or miss.…
Read MoreIn Person vs Virtual Events: What’s Best for Patient Education Seminars?
In the digital era, do in-person events still work to drive leads and new business? As social media, webinars, virtual events and Facebook live broadcasts keep us glues to our screens (seriously – adults stare at screens for more than 10 hours a day) how can businesses justify real world events to reach new clients?…
Read MoreHow to Reach New Practices to Promote Patient Education Seminars
Marketers, business development managers, sales professionals, outreach specialists and more at medical device companies know that helping doctors to educate patients drives real awareness in today’s marketplace. Awareness leads to sales of course, but it’s more than that. It’s about creating a community of educated, engaged consumers. With pharmaceutical companies spending gobs of cash on…
Read More3 Quick Tips for Marketing Your Educational Seminars for Patients
If you’ve included educational seminars in your strategic plan, the right marketing is a critical component.
Read MoreWhat are Patient Education Seminars?
Patient education seminars are events put on by healthcare professionals, typically in partnership with a medical device or pharmaceutical company, to educate patients and potential patients. They might be open-house style, a 2-to-4 hour event or any style. Medical device companies and pharmaceutical businesses want to help the medical community educate and serve patients. After…
Read MoreHow to Use Facebook Events for Your Patient Education Seminars
Whether you’re a healthcare professional working with a medical device company, or a medical device company helping doctors, patient education events can bring together people interested in new information to help educate patients. The question remains – how do you get the word out? Since social media emerged, one of the simplest ways to reach…
Read MoreBest Practices to Follow-Up After a Patient Education Seminar
Putting together a successful patient education seminar is hard work. Then, once that work is done and the attendees are happy, you still have work to do. What are you doing to follow up with attendees? Whether you’re the doctor putting on the event or the organizer partnering with the medical professional, the follow up is vital to the overall success of the seminar. If people come to your event and never hear from you again, have they really received the most value?
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