General Content
Six ways to sell more online without spending a fortune on advertising, part 2
In our recent blog post, “Six ways to sell more online without spending a fortune on advertising,” part 1, we offered the following suggestions with additional details under each recommendation: Start with the end in mind – Customer service! Build your audience and convert visitors into contacts Convert contacts into loyal customers – Delight In…
Read MoreSix ways to sell more online without spending a fortune on advertising, part 1
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, in part one of…
Read MoreWhere can I get technical publications printed?
Whether you’re just starting off with a new manufacturing line or you’re looking to make a change for your current business, finding a place to get your technical publications printed – like user manuals, spec sheets, and other end-user needs – may prove to be a bigger challenge than you originally thought possible. When your…
Read MoreDoes a Website Redesign Really Matter?
Content marketing. User experience. Dynamic content. Inbound marketing. Responsive design. It’s a bit overwhelming for many business owners. With so many marketing agencies and marketing professionals touting website design, does a re-launch really matter? Not usually. However, when a company makes a shift in strategy and focuses on solving for the client, it does tend…
Read MoreKick-Start Your Next Rebate Program
Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some…
Read MorePut the Customer Back Into Customer Service
The US has been in a “service economy” for several decades so with all that experience behind us, you would think we would be pretty good at service by now. But that is not what many people see and experience in their daily interactions and the question is, why? The answer leads us to a…
Read MoreTips and inspiration for your sustainable packaging program
Your organization has decided it wants to make a positive impact on the environment by incorporating sustainable design into its business practices. In addition to the environment, companies and brands (large and small alike) are turning to sustainable packaging for a lot of reasons. Corporate social responsibility, reducing waste, and increasing sales are some additional…
Read MoreMake an impact with sustainable packaging
More and more, large organizations are adopting environmentally conscious practices into their overall business objectives. Waste in landfills, trash piling up in our oceans, and a genuine concern for the environment are some of the top reasons that consumers are creating a demand for more sustainable packaging. What is sustainable packaging? In broad terms, sustainable…
Read MoreStore Profiling – The Database You Need
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Some companies manage this by categorizing small, medium and large stores. However, it’s a difficult balancing act…
Read MoreHow to Improve Your Print and Subassembly Component Management
Managing Print and Subassembly Materials Can Be a Time-Consuming Task Printed and subassembly materials such as manuals, instruction sheets, cartons, labels, and hardware are crucial components of your final product. They perform an important function and therefore provide value to your customer. These materials are typically relatively low cost, but require a great deal of…
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