General Content
6 Key Tips to Planning a Successful Promotion
Promotions are a great method of engaging with consumers and expanding your customer base, but they can feel overwhelming to plan and manage. Here are a few tips to guide you in the right direction: 1. Start with a goal in mind Are you interested in promoting brand awareness? Do you want to get more…
Read MoreWhy You Need to Utilize VMI
If you’re seeking the opportunity to improve your supply chain management – whether it’s because you’re looking to avoid obsolescence or you want to simplify the intense administrative effort, vendor managed inventory (VMI) may be just what you’re looking for. A comprehensive VMI system simplifies the massively complex task of translating your MRP into a…
Read MoreHow to Choose the Right VMI Partner
Allowing a vendor to manage your inventory of your materials requires a level of trust. You must feel that the vendor is capable and reliable. How do you ensure you’re choosing the right partner? Check out the following tips to know where to start. Choose a Partner with an Established VMI System Managing a customer’s…
Read MoreVMI 101: What Is VMI? How Can It Benefit You?
VMI stands for Vendor Managed Inventory. It’s the process in which a business entrusts the management of their subcomponent inventory to their supplier. This can be done in a number of ways, but ultimately it means the supplier takes responsibility for maintaining inventory based on jointly established objectives. What Benefits Does VMI Offer? Increased supply…
Read MoreCOVID-19 Response Case Study: National Hardware Chain
Throughout the COVID-19 epidemic, EPI has been proud to focus its talent and resources on programs that support our valued partner-clients whose work is essential to infrastructure or sustaining life. From PPE manufacturers to critical retailers, we’ve continued to help our clients maintain and even increase production capacity. One of these clients is a nationwide…
Read MoreFinding The Right Display Manufacturer
Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product. The key to ensuring campaign success is to partner with the right marketing services provider and…
Read MoreMaking Your POP Display Pop!
POP displays are a great tool to stand out to consumers at the exact moment they are making purchasing decisions. In order to ensure your POP is effective, a great design is crucial. Your POP should be eye-catching, informative and functional. If you want to take your design to the next level, consider the following…
Read More5 Major Benefits of POP Displays
Point of purchase displays (POP) can be a great tool for brands. There is an abundance of options for customization, materials and usage of POP. No matter the build, POPs offer great benefits for brands as a marketing tool. Check out the top 5 below. Increased Brand Visibility – Stand out in the saturated…
Read MoreHow to Set and Crush eCommerce Goals
This is the time of year where many business leaders look at the calendar and encourage their teams to make a push for end-of-the-year numbers. Others look ahead for the opportunity to set goals and crush it in the new year. As an eCommerce seller, it’s important to do both. However, we’re diving deeper into crushing it…
Read MoreDirect Mail Solutions
To do direct marketing well, it’s important to have an end-to-end vision for the project. Having a well thought out plan, designed to reach the right audience with the most relevant messaging is critical in creating a successful direct marketing campaign – so is choosing the right marketing partner. When you’re ready to go live,…
Read More