Solutions
Managing Kitting for eCommerce
In our recent post “Four Options to Consider in Your eCommerce Product Kitting” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by looking…
Read MoreHow VMI Saves Money and Increases Efficiency
If you’re seeking the opportunity to improve your supply chain management – whether it’s because you’re looking to avoid obsolescence or you want to simplify the intense administrative effort, vendor managed inventory (VMI) may be just what you’re looking for. A comprehensive VMI system simplifies the massively complex task of translating your MRP into a…
Read MoreThe importance of store profiling
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
Read MoreTop three contributing factors to the rising price of vehicles
The prices on vehicles, both new and used, continue to rise. New car prices have increased by as much as 15% since the end of last year and many people are even paying over sticker price to secure their next new vehicle. Additionally, folks in the market for a used vehicle are paying up to…
Read MoreSix suggestions for promotion planning – part 2
In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…
Read MoreSix suggestions for promotion planning – part 1
Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…
Read MoreEight ideas for your next promotion
In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.
Read MoreIdeas to kick-start your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
Read MoreGM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 2
In part one of our two-part post, “GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty,” we discussed GM’s recently announced digital, pre owned vehicle sales platform, CarBravo. The US based automaker announced the platform earlier this year with plans to launch this spring. The goal is for GM to partner with…
Read MoreGM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 1
The pandemic and supply chain issues. These are two of the primary reasons for the soaring prices on used vehicles. According to the U.S. Bureau of Labor Statistics, the consumer price index for used cars and trucks jumped by 40.5% from January 2021 to January 2022. That means the average consumer is paying up to ten-thousand dollars more for…
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