RetailEdge
Ensure Marketing Compliance with RetailEdge
The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location. Store profiling allows companies to provide unique kits to every location based on their marketing…
Read MoreThe importance of store profiling
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
Read MoreEnsure Marketing Compliance with RetailEdge
The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. This was also detailed in our previous blog post titled: “What is Store Profiling?” The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location. Store…
Read MoreWhat is Store Profiling?
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
Read MoreSix tips for signage that packs a punch
One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your…
Read MoreCOVID-19 Response Case Study: Nationwide Financial Institution
The COVID-19 epidemic has caused financial hardship for millions of Americans. During this difficult time, consumers are relying on their financial institutions for options and advice more than ever before. As a result, banks across the country are balancing the challenging task of providing increased support to solve complex issues for their clients, while ensuring…
Read MoreFinding The Right Display Manufacturer
Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product. The key to ensuring campaign success is to partner with the right marketing services provider and…
Read MoreMaking Your POP Display Pop!
POP displays are a great tool to stand out to consumers at the exact moment they are making purchasing decisions. In order to ensure your POP is effective, a great design is crucial. Your POP should be eye-catching, informative and functional. If you want to take your design to the next level, consider the following…
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