OUR BLOG
COVID-19 Response Case Study: National Hardware Chain
Throughout the COVID-19 epidemic, EPI has been proud to focus its talent and resources on programs that support our valued partner-clients whose work is essential to infrastructure or sustaining life. From PPE manufacturers to critical retailers, we’ve continued to help our clients maintain and even increase production capacity. One of these clients is a nationwide…
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Finding The Right Display Manufacturer
Because POP displays catch audiences at the exact right moment to promote your product, there’s a lot of pressure to ensure display campaigns are effective. It’s important that your display impacts consumers and influences them to purchase your product. The key to ensuring campaign success is to partner with the right marketing services provider and…
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Making Your POP Display Pop!
POP displays are a great tool to stand out to consumers at the exact moment they are making purchasing decisions. In order to ensure your POP is effective, a great design is crucial. Your POP should be eye-catching, informative and functional. If you want to take your design to the next level, consider the following…
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5 Major Benefits of POP Displays
Point of purchase displays (POP) can be a great tool for brands. There is an abundance of options for customization, materials and usage of POP. No matter the build, POPs offer great benefits for brands as a marketing tool. Check out the top 5 below. Increased Brand Visibility – Stand out in the saturated…
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EPI and the Arts: Mercedes-Benz Financial Services Experiencing Perspectives Art Program
Since 2001, Mercedes-Benz Financial Services has been celebrating art through their Experiencing Perspectives art program. The program, which partners with three art schools between Michigan and Texas, encompasses art events including annual art exhibitions, art tours, and community conversations. The goal of the program is to forge connections between art and business, business and community,…
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How to Set and Crush eCommerce Goals
This is the time of year where many business leaders look at the calendar and encourage their teams to make a push for end-of-the-year numbers. Others look ahead for the opportunity to set goals and crush it in the new year. As an eCommerce seller, it’s important to do both. However, we’re diving deeper into crushing it…
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Direct Mail Solutions
To do direct marketing well, it’s important to have an end-to-end vision for the project. Having a well thought out plan, designed to reach the right audience with the most relevant messaging is critical in creating a successful direct marketing campaign – so is choosing the right marketing partner. When you’re ready to go live,…
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Stats Show Direct Mail Makes A Difference
Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might need to be part of your marketing mix for years to come. The key…
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Package Right Represents American Puzzle Manufacturing
Last month our sister company Package Right attended the 1st Annual Made in American trade show. The show, which took place in Indianapolis, highlighted American businesses and products. Package Right joined the show to share the story of their Tipton, IN manufacturing. Package Right helps companies across the nation and in various places throughout the…
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