OUR BLOG
Six Tips for Promotion Planning (Part 2)
In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…
Read More
Reducing Cost of Goods Sold with Electronic Vendor Managed Inventory
Do more with less. It’s a directive for many leaders across business verticals. It seems especially true each year for durable goods manufacturers. Leading manufacturing companies – and their managers – face constant pressure to reduce cost of goods sold on a year over year basis. Assembly parts from labels to inserts, manuals, and cartons…
Read More
Six Tips for Promotion Planning (Part 1)
Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…
Read More
What’s the Difference Between Saddle Stitching and Perfect Binding?
From glossy publications like magazines to technical publications like user manuals, the binding of a print job makes a difference in the feel and cost of your project. What’s the best binding for your publication – saddle stitch or perfect binding? Let’s start at the beginning and look at the basic definition of each option.…
Read More
The “Boring” Job of Business Printing
Not every business gets to create sports car ads or Super Bowl commercials or epic short films for their products. In short, most of us in marketing and business development do what we do for “boring industries.” The same can be said for many other jobs. Most of the world operates in the everyday work…
Read More
8 Ways to Run a Promotion
In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.
Read More
Does a Website Redesign Really Matter?
Content marketing. User experience. Dynamic content. Inbound marketing. Responsive design. It’s a bit overwhelming for many business owners. With so many marketing agencies and marketing professionals touting website design, does a re-launch really matter? Not usually. However, when a company makes a shift in strategy and focuses on solving for the client, it does tend…
Read More
Inspiration for jump-starting your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
Read More
Is Fulfillment By Amazon (FBA) Right For Your Business?
Amazon is a fantastic sales channel that cannot be ignored by most eCommerce retailers. Fulfillment By Amazon (FBA) has also presented an attractive simplification of the eCommerce channel for some organizations by eliminating the complexities associated with managing a third party fulfillment vendor, ensuring effective data flows between Amazon and 3PL systems and earning and…
Read More