OUR BLOG
Put the Customer Back Into Customer Service
The US has been in a “service economy” for several decades so with all that experience behind us, you would think we would be pretty good at service by now. But that is not what many people see and experience in their daily interactions and the question is, why? The answer leads us to a…
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Top four benefits of a distributed marketing program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
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How VMI Technical Publications Make Assembly Lines More Efficient
Every plant manager and manufacturing executive leader dreams of an efficient assembly line. Efficiency leads to cost savings. Whether we’re talking minutes shaved off a process or seconds, it all adds up. People look everywhere for inspiration, from looking at other countries to exploring specific styles like Lean Manufacturing. One solution to adding efficiency (and…
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Augmenting Warehouse Services with Print on Demand
While Print on Demand (POD) may not be new to the marketplace, it is still often underutilized against its potential value add, either implemented as a standalone program as an alternative to warehoused offset printed materials, or as fully customized collateral. While both these approaches have their merits, the largest value can be found when…
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Tips and inspiration for your sustainable packaging program
Your organization has decided it wants to make a positive impact on the environment by incorporating sustainable design into its business practices. In addition to the environment, companies and brands (large and small alike) are turning to sustainable packaging for a lot of reasons. Corporate social responsibility, reducing waste, and increasing sales are some additional…
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Make an impact with sustainable packaging
More and more, large organizations are adopting environmentally conscious practices into their overall business objectives. Waste in landfills, trash piling up in our oceans, and a genuine concern for the environment are some of the top reasons that consumers are creating a demand for more sustainable packaging. What is sustainable packaging? In broad terms, sustainable…
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Store Profiling – The Database You Need
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Some companies manage this by categorizing small, medium and large stores. However, it’s a difficult balancing act…
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How to Improve Your Print and Subassembly Component Management
Managing Print and Subassembly Materials Can Be a Time-Consuming Task Printed and subassembly materials such as manuals, instruction sheets, cartons, labels, and hardware are crucial components of your final product. They perform an important function and therefore provide value to your customer. These materials are typically relatively low cost, but require a great deal of…
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6 Key Tips to Planning a Successful Promotion
Promotions are a great method of engaging with consumers and expanding your customer base, but they can feel overwhelming to plan and manage. Here are a few tips to guide you in the right direction: 1. Start with a goal in mind Are you interested in promoting brand awareness? Do you want to get more…
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