OUR BLOG
Reducing Cost of Goods Sold with Electronic Vendor Managed Inventory
Do more with less. It’s a directive for many leaders across business verticals. It seems especially true each year for durable goods manufacturers. Leading manufacturing companies – and their managers – face constant pressure to reduce cost of goods sold on a year over year basis. Assembly parts from labels to inserts, manuals, and cartons…
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Six Tips for Promotion Planning (Part 1)
Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…
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What’s the Difference Between Saddle Stitching and Perfect Binding?
From glossy publications like magazines to technical publications like user manuals, the binding of a print job makes a difference in the feel and cost of your project. What’s the best binding for your publication – saddle stitch or perfect binding? Let’s start at the beginning and look at the basic definition of each option.…
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The “Boring” Job of Business Printing
Not every business gets to create sports car ads or Super Bowl commercials or epic short films for their products. In short, most of us in marketing and business development do what we do for “boring industries.” The same can be said for many other jobs. Most of the world operates in the everyday work…
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8 Ways to Run a Promotion
In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.
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Inspiration for jump-starting your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
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Informed Delivery & HIPAA
Informed Delivery is modernizing direct mail. The USPS has hit a double, if not a home run, with this service offering. Informed Delivery enables daily morning emails to consumers with images of the mail in their mailbox appended with images and links from the marketers who have sent them. There is a strong case to…
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The Results are in – Humans Win!
Technology helps to improve our lives and makes things more convenient. However, it can also leave us feeling frustrated and incompetent. When something does go wrong, as things inevitably do, it’s nice to know we can pick up the phone and find someone who can offer help. Or can we?
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Six tips for signage that packs a punch
One-tenth of a second. That’s how long it takes for people to form a first impression. That’s according to a study conducted by Princeton University. That’s not much time for your retail signage to make an impact. With thousands of signs and messages screaming for a potential customer’s attention at any given time, is your…
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