OUR BLOG
Three Ways to Manage Kitting for eCommerce
In our recent post “Five Options to Consider in Your eCommerce Product Kitting Efforts” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts.In this post we will wrap up this series on kitting by looking…
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Five Options to Consider in Your eCommerce Product Kitting Efforts
In our post titled “Bundling or Kitting and eCommerce,” we discussed how today’s online shoppers have become accustomed flexibility and customization. We addressed the question of how eCommerce sellers can meet the demand of such a buying experience and discussed the benefits of product kitting in eCommerce. In this post we will discuss several…
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Bundling or Kitting and eCommerce
Buyers today expect flexibility and customization when it comes to shopping online. From Etsy to Amazon to BarkBox, eCommerce has evolved to meet the needs of consumers, spoiling us and setting expectations for custom experiences. How can eCommerce sellers meet modern buyer expectations? Bundling or product kitting (used interchangeably here) helps sellers customize a buyer’s…
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Package Right Manufacturing Puzzles and Board Games all Made In America
EPI Marketing Services’ sister company, Package Right, was featured this month in an article celebrating American manufacturers. This article is shared with their permission. ——————————— Package Right is an American company with nearly two decades of experience innovating the puzzle and board game manufacturing process. Based in Tipton, IN, each and every puzzle they produce…
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Building a Brand Through eCommerce, part 2
In part one of this two part blog about building a brand through eCommerce, we acknowledged this takes time and tenacity and may even feel outside our comfort zone, at times. Our first three reasons for considering an eCommerce store to help you build your brand included: Brand awareness An eCommerce store full of branded…
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Building a Brand Through eCommerce, part 1
Building a brand can take time. It also takes a certain tenacity. And at times, it takes a creativity that can feel a bit outside of our comfort zone. For many businesses, an online store with branded merchandise may feel like a waste. “We’re a widget company, not a clothing or sticker company.” We’ve heard…
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Curing Obsolescence in the Digital Age
You know that obsolescence in print materials can drive costs up as efficiency drops. You see this especially the case for durable good manufacturers with a need for technical publication printing. In the digital age where PDFs and emails seem to be the norm, obsolescence can prove difficult to manage. For most manufacturers, inaccurate direct…
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What is Store Profiling?
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
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How to Avoid Obsolescence in Your Technical Publication Printing
Obsolescence in printing can bring efficiency down and drive costs up. For any business, especially durable good manufacturers with a need for technical publication printing, it can prove difficult to manage. Each new version of a document can mean lost product as you destroy what’s printed and outdated, or confusion as old documents are phased…
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