OUR BLOG
How to create your own UPC
Creating a UPC can be an easily overlooked step in the process of getting your product to market. There’s a lot of misinformation out there and many companies looking to make an extra dollar by taking advantage of others. This article provides information to help guide you on the path to UPC ownership. What is…
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Promotional Puzzles Can Pack a Punch
Puzzles can be a great tool for promotion. Think about it – when’s the last time you received a promotional puzzle? Have you ever? Picture this – a 500 piece puzzle with your brand, a captivating image and an experience your audience won’t forget. Puzzles are often overlooked as a marketing tool, which could help…
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The ins and outs of variable data printing
What is Variable Data Printing? Variable data printing (VDP) allows marketers to perform a single print job that prints customized information on each piece of the job. This means if you’re printing collateral for 100,000 contacts, you can print 100,000 unique pieces, personalizing each message for your target contact. VDP is powered by data and…
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GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 2
In part one of our two-part post, “GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty,” we discussed GM’s recently announced digital, pre owned vehicle sales platform, CarBravo. The US based automaker announced the platform earlier this year with plans to launch this spring. The goal is for GM to partner with…
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GM joins forces with its dealers to sell pre-owned vehicles; builds loyalty, part 1
The pandemic and supply chain issues. These are two of the primary reasons for the soaring prices on used vehicles. According to the U.S. Bureau of Labor Statistics, the consumer price index for used cars and trucks jumped by 40.5% from January 2021 to January 2022. That means the average consumer is paying up to ten-thousand dollars more for…
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How an EDI System Makes Manufacturing More Efficient
Many companies, especially manufacturers of durable goods, face constant pressure to reduce cost of goods sold on a year over year basis. Labels, inserts, manuals, tech sheets and cartons have become a commodity, and it’s tougher each year to lower your cost as paper prices and freight costs fluctuate. Increasing efficiency, reducing cost and adding…
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Stats Show Direct Mail Makes A Difference
Direct mail may not be dead after all. Despite the digital revolution, and the push back on junk mail, getting relevant printed content into the hands of the right prospects can still yield results. In fact direct mail printing and fulfillment just might need to be part of your marketing mix for years to come. The key…
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Kick-Start Your Next Rebate Program
Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some…
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Where can I get technical publications printed?
Whether you’re just starting off with a new manufacturing line or you’re looking to make a change for your current business, finding a place to get your technical publications printed – like user manuals, spec sheets, and other end-user needs – may prove to be a bigger challenge than you originally thought possible. When your…
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