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EPI Marketing Services Employees Volunteer and Make an Impact
Each year the South Michigan Food Bank’s “Fresh Food Distributions” provide an average of 22 pounds of fresh produce, meat, dairy, bakery, and other fresh items to 140 families at each of its 100 sites. In June, EPI employees volunteered their time to help those in need. When EPI was approached to participate in the…
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Four benefits of outsourcing online store fulfillment
For eCommerce sellers growth might mean finding a partner for online store fulfillment in order to work on growing their business in other areas. Choosing the right partner to fulfill your orders starts by making the decision to work with an order fulfillment service provider. Third-party fulfillment providers warehouse your products and fulfill orders on your behalf. A good…
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Four Benefits of EDI
EDI stands for Electronic Data Interchange. This computer-to-computer exchange of information helps manage standard business documents such as purchase orders, invoices, inventory levels and shipping notices. EDI software solutions help to coordinate the exchange of business documents and data across a variety of platforms and programs. Businesses can use EDI for things like maintaining vendor-managed inventory (VMI) in relation to…
Read More3 Tips for Starting an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way to…
Read MoreManaging Kitting for eCommerce
In our recent post “Four Options to Consider in Your eCommerce Product Kitting” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by looking…
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Four Options to Consider in Your eCommerce Product Kitting
In our post titled “Product Kitting in eCommerce” we discussed how today’s online shoppers have become accustomed flexibility and customization. We addressed the question of how eCommerce sellers can meet the demand of such a buying experience and discussed the benefits of product kitting in eCommerce. In this post we will discuss several examples…
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Product Kitting for eCommerce
Buyers today expect flexibility and customization when it comes to shopping online. From Etsy to Amazon to BarkBox, eCommerce has evolved to meet the needs of consumers, spoiling us and setting expectations for custom experiences. How can eCommerce sellers meet modern buyer expectations? Bundling or product kitting (used interchangeably here) helps sellers customize a buyer’s…
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Vendor Managed Inventory 101
VMI stands for Vendor Managed Inventory. It’s the process in which a business entrusts the management of their subcomponent inventory to their supplier. This can be done in a number of ways, but ultimately it means the supplier takes responsibility for maintaining inventory based on jointly established objectives. What Benefits Does VMI Offer? Increased supply…
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3 Benefits of a Distributed Marketing Program
Managing a brand nationally and locally can be a challenge. While corporate teams need to define and manage brand standards and consistency, local organizations require the flexibility to determine strategies that work within those standards, on a local level, with their specific customer base. One way to mitigate some of the complexities of national (and…
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