OUR BLOG
How VMI Saves Money and Increases Efficiency
If you’re seeking the opportunity to improve your supply chain management – whether it’s because you’re looking to avoid obsolescence or you want to simplify the intense administrative effort, vendor managed inventory (VMI) may be just what you’re looking for. A comprehensive VMI system simplifies the massively complex task of translating your MRP into a…
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6 tips for a successful direct mail campaign
Edit Living in the digital age means information is available anywhere, at any time, and at our fingertips. Information is so accessible it might also make us feel overwhelmed. We are inundated with messages, advertisements, news stories, sales pitches, and more. While all of that information is readily available on our devices — televisions, laptops,…
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The importance of store profiling
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
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Top three contributing factors to the rising price of vehicles
The prices on vehicles, both new and used, continue to rise. New car prices have increased by as much as 15% since the end of last year and many people are even paying over sticker price to secure their next new vehicle. Additionally, folks in the market for a used vehicle are paying up to…
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Six suggestions for promotion planning – part 2
In part one of our two-part “Six Tips for Promotion Planning” we discussed the power of consumer promotions and the impact they can have on your bottom line. We also outlined the first three, in our list of six tips. We’ve abbreviated those here: Start with a goal in mind – doing so early in…
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Six suggestions for promotion planning – part 1
Consumer promotions — such as premiums, rebates, sweepstakes, contests, games, and loyalty programs — are all great methods of engaging with consumers, attracting new customers, and enhancing brand loyalty. Consumer promotional marketing works to raise a customer’s interest in a brand and influence a purchase (or future purchases). They also work very well to make…
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Eight ideas for your next promotion
In this article we share the various types of promotional programs, their key benefits and differentiators, and ways they can be positioned in the marketplace.
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Ideas to kick-start your next promotion!
Promotions are a great way to engage consumers, attract new customers, and enhance brand loyalty. Marketing Schools defines promotional marketing as the use of any special offer intended to raise a customer’s interest and influence a purchase, and to make a particular product or company stand out among its competitors. In order to be effective,…
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Five reasons car prices continue to soar
The average price for a new car in December 2021 was $46,426. That is an increase of 14% or $5,850 from the same time the year before, according to Edmunds. So, what is causing this surge in prices? We looked at the top five reasons car prices – both new and used – continue to…
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