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Kick-Start Your Next Rebate Program
Rebate programs are a great way to build brand awareness, strengthen customer loyalty, boost sales, and reach price-conscious consumers. Such programs allow retailers to maintain the cost of a product while offering a payment, once certain conditions are met, back to the consumer at a later date. According to Consumer Reports, nearly 70% of customers take advantage of rebate programs yearly. While some…
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Six ways to sell more online without spending a fortune on advertising, part 2
In our recent blog post, “Six ways to sell more online without spending a fortune on advertising,” part 1, we offered the following suggestions with additional details under each recommendation: Start with the end in mind – Customer service! Build your audience and convert visitors into contacts Convert contacts into loyal customers – Delight In…
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Six ways to sell more online without spending a fortune on advertising, part 1
How can I sell more online without spending more on advertising? Online sellers know that an eCommerce store is only as good as its full shopping carts. But how do you get more customers without spending a ton on advertising? If you’re looking to increase your bottom line and sell more online, in part one of…
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Where can I get technical publications printed?
Whether you’re just starting off with a new manufacturing line or you’re looking to make a change for your current business, finding a place to get your technical publications printed – like user manuals, spec sheets, and other end-user needs – may prove to be a bigger challenge than you originally thought possible. When your…
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Increase Your CLV: Build an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way…
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Ensure Marketing Compliance with RetailEdge
The process of maintaining a database of information on every single retail store location, or franchise business, is called store profiling. This was also detailed in our previous blog post titled: “What is Store Profiling?” The database tracks all pertinent marketing information allowing companies the opportunity to customize their marketing efforts for each location. Store…
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What is a comprehensive promotion management solution?
For more than 35 years, the team here at EPI Marketing Services has offered a comprehensive promotion management solution designed to offer you consultative support every step of the way from ideation all the way through 1099 distribution. Whether you’re doing a one-off promotion or you’re managing more than 100 promotions at one time, our…
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How Does EDI Work?
EDI stands for Electronic Data Interchange. This computer-to-computer exchange of information helps manage standard business documents such as purchase orders, invoices, inventory levels and shipping notices. EDI software solutions help to coordinate the exchange of business documents and data across a variety of platforms and programs. Businesses can use EDI for things like maintaining vendor-managed inventory (VMI)…
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What is Web Press Printing?
When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing. Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions…
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