OUR BLOG
Increase Your CLV: Build an eCommerce Store
Customer Lifetime Value or CLV is the total worth to a business of a customer over the whole period of their relationship with that company. This important metric proves that it costs less to keep existing customers than it does to acquire new ones; increasing the value of your existing customers is a great way…
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How Does EDI Work?
EDI stands for Electronic Data Interchange. This computer-to-computer exchange of information helps manage standard business documents such as purchase orders, invoices, inventory levels and shipping notices. EDI software solutions help to coordinate the exchange of business documents and data across a variety of platforms and programs. Businesses can use EDI for things like maintaining vendor-managed inventory (VMI)…
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What is Web Press Printing?
When it comes to commercial printing, the kind of print you’ll choose will depend on a few factors. One common solution is web press printing. Businesses typically use a web press for very high-volume printing; think magazines, catalogs and newspapers. However, you can also choose web for direct materials like technical publication printing – instructions…
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Three Ways to Manage Kitting for eCommerce
In our recent post “Five Options to Consider in Your eCommerce Product Kitting Efforts” we discussed how product kitting makes it easy to manage all sorts of eCommerce goods and business models. Then we offered specific examples to consider in your own eCommerce efforts. In this post we will wrap up this series on kitting by…
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Five Options to Consider in Your eCommerce Product Kitting Efforts
In our post titled “Bundling or Kitting and eCommerce,” we discussed how today’s online shoppers have become accustomed flexibility and customization. We addressed the question of how eCommerce sellers can meet the demand of such a buying experience and discussed the benefits of product kitting in eCommerce. In this post we will discuss several…
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Package Right Manufacturing Puzzles and Board Games all Made In America
EPI Marketing Services’ sister company, Package Right, was featured this month in an article celebrating American manufacturers. This article is shared with their permission. ——————————— Package Right is an American company with nearly two decades of experience innovating the puzzle and board game manufacturing process. Based in Tipton, IN, each and every puzzle they produce…
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Curing Obsolescence in the Digital Age
You know that obsolescence in print materials can drive costs up as efficiency drops. You see this especially the case for durable good manufacturers with a need for technical publication printing. In the digital age where PDFs and emails seem to be the norm, obsolescence can prove difficult to manage. For most manufacturers, inaccurate direct…
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What is Store Profiling?
For nationwide retailers and franchises providing each of their locations with the exact marketing materials they need can seem impossible. Large locations may receive less than they require, while small locations may throw away half of the kit. Even with categorizing locations by size and providing kits to small, medium and large stores, it’s a…
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How to Avoid Obsolescence in Your Technical Publication Printing
Obsolescence in printing can bring efficiency down and drive costs up. For any business, especially durable good manufacturers with a need for technical publication printing, it can prove difficult to manage. Each new version of a document can mean lost product as you destroy what’s printed and outdated, or confusion as old documents are phased…
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